Pattaya, Thailand, November 10, 2022 /TRAVELINDEX/ The Lewit Hotel Pattaya, a member of Radisson Individuals, is the group's first hotel on Thailand's east coast. Diverse development and flexible business models are driving growth in the Asia-Pacific region.

With the signing of the contract with the Lewit Hotel Pattaya, a member of Radisson Individuals, the Radisson Hotel Group has reached a significant milestone in its expansion strategy in Thailand. This marks the brand's market entry in Pattaya, a vibrant beach resort on the country's rapidly developing east coast.

This modern luxury hotel, opening in February 2023, will be the group's first Radisson Individuals hotel and will be operated under a brand partnership with Land Able Co. Ltd. This underscores the Radisson Hotel Group's commitment to fostering growth through a range of flexible business models and building a diverse portfolio of high-quality, both self-managed and franchised hotels.

The Lewit Hotel Pattaya, a member of Radisson Individuals, is a modern hotel located less than ten minutes from the tranquil Jomtien beach, yet within easy reach of the city's lively attractions and activities.

The 100-room hotel boasts a modern design and offers its guests comfortable beds, comprehensive amenities, and free Wi-Fi. The all-day restaurant serves a breakfast buffet in the morning and a delicious selection of Thai and international dishes for lunch and dinner.

The hotel offers numerous family-friendly amenities, including a glass-walled infinity pool with a water slide and sun terrace, as well as a fitness center with state-of-the-art equipment. Bicycles are also available for guests to explore the surrounding area, including Yin Yom Beach, just a short drive away, which offers spectacular sunsets.

For business travelers, two meeting rooms and an anteroom offer ideal conditions for small and medium-sized events such as strategy meetings, training sessions, team-building events, and much more. Located just a short drive from Bangkok and Suvarnabhumi International Airport, as well as the regional hub U-Tapao Airport, the hotel is easily accessible for both domestic and international travelers.

The strength of Radisson Individuals, the partner brand of the Radisson Hotel Group, lies in its ability to meet the growing demand of modern travelers for authentic, personalized hospitality at an international level, while intuitively fulfilling the needs of hotel owners and smaller hotel chains for global reach and support without compromising their independence. This flexible concept is suitable for all types of hotels and resorts, including new builds and renovations, and integrates seamlessly into franchise and management agreements.

“We are delighted to announce the signing of the contract with Lewit Hotel Pattaya, a member of Radisson Individuals. This is an important milestone for our company and demonstrates how we will successfully diversify our portfolio with new resort locations and further accelerate our expansion in the Asia-Pacific region. Hotel owners today are looking for the market expertise and brand loyalty that the Radisson Hotel Group offers, and we see projects that are converted, operated as franchises, or run as soft-branded ventures as crucial to our future growth,” said David Nguyen, Managing Director, Indochina and Strategic Partnerships, Southeast Asia & Pacific, Radisson Hotel Group.

“The Radisson Hotel Group has established a strong reputation in the hotel industry through its high performance and guest satisfaction. This is thanks to its comprehensive and flexible market support, which truly understands the specific needs of our hotel. This partnership marks the beginning of a new era for the Lewit Hotel Pattaya, a member of Radisson Individuals. We look forward to leveraging the expertise and global reach of the Radisson Hotel Group to welcome guests from around the world during Thailand’s first full high season in three years,” said Sarinya Ruennuch, Director of Land Able Co. Ltd.

The signing of the contract with Lewit Hotel Pattaya, a member of Radisson Individuals, represents the latest development in the group's broader growth strategy, which aims to double its operating portfolio in Thailand by 2023.

The Radisson Hotel Group is represented in over 120 countries worldwide with its various brands and currently operates more than 1,700 hotels, both existing and in development. In Europe, the Middle East and Africa (EMEA) and Asia-Pacific (APAC) alone, the Radisson Hotel Group operates over 1,000 hotels. The international hotel group is growing rapidly and plans to double its portfolio by 2025. Its overarching brand promise is "Every moment counts," underscored by its signature service philosophy, "Yes I Can!"

The Radisson family's brand portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and prizeotel, all grouped under the umbrella brand Radisson Hotels.

Radisson Rewards is the international loyalty program of the Radisson Hotel Group, offering guests unique and personalized opportunities to create unforgettable memories. Radisson Rewards provides an exceptional experience for guests, meeting planners, and travel agents in Europe, the Middle East, Africa, and the Asia-Pacific region.

Radisson Meetings offers tailored solutions for every event and meeting, including hybrid solutions that put guests and their needs first. Radisson Meetings is built on three strong service promises: personal, professional, and unforgettable. The highest quality standards are maintained, and the company is unique: 100% carbon neutral.

The health and safety of our guests and employees is the highest priority for the Radisson Hotel Group. All hotels in the group are subject to strict health and safety regulations, which are set out in the Radisson Hotels Safety Protocol. This safety protocol is an integral part of the Radisson Hotel Group's safety program and ensures that we always prioritize the well-being of our guests and employees.

ABOUT RADISSON INDIVIDUALS: Radisson Individuals is a brand that enables hotels to maintain and enhance their uniqueness and individual character. By focusing on exceptional locations and experiences, they simultaneously meet the high standards of quality and service that guests expect from the Radisson Hotel Group. Radisson Individuals complements the other brands in the portfolio and is an ideal first step for hotels with excellent service ratings that later wish to transition to one of the other successful core brands. Radisson Individuals hotels are located in key business and leisure destinations.