Bangkok (Thailand) – December 11, 2014 – The Pure Blue Foundation recently hosted a benefit event in Bangkok, which drew up to 500 models, celebrities, and businesspeople to raise funds for the non-profit organization. The "Glamazon" themed event took place at the trendy Ku De Ta club and was sponsored by American Express. In addition to the fundraising event, models ZUZA, Uncensored, and Kaprice presented a fashion show.

The Pure Blue Foundation is the non-profit grant program of the pioneering boutique resort group AHMS – The Collection, which operates four “barefoot luxury” resorts in Thailand and will open two more next year in Chiang Mai and on Koh Krabey, a private island in Cambodia.

The Pure Blue Foundation was founded in 2010 and over the years has raised millions of baht through a series of annual campaigns to support its community projects throughout Thailand.

“We are deeply touched and delighted by the tremendous support for the Pure Blue Foundation,” said Anchalika Kijkanakorn, founder and CEO of AHMS. “This is the first time we have held our annual fundraising event in Bangkok, and the support has been overwhelming.”

"Thanks to these valuable contributions, we can advance our plans to further develop the important community projects we are carrying out in Pranburi, Phang Nga and Koh Samui, and extend them to our new locations next year."

At Aleenta Hua Hin-Pranburi, which was awarded Thailand's best sustainable hotel at this year's International Hotel Awards, the resort operates a 22 rai community organic farm where locals can harvest and eat for free, as long as they spend time restocking the farm by planting for hours.

The sister hotel Aleenta Phuket-Phang Nga is involved in a breeding program for the endangered leatherback turtle and supports local schools in nature conservation projects. To date, hundreds of turtles have been released into the Andaman Sea there.

In Koh Samui, akyra Chura Samui and AKARYN Samui are working together to build up coral reefs, creating underwater habitats where marine life can return closer to the coast.

AHMS' commitment to the environment led to the company being awarded the Thailand Government Responsible Tourism Award earlier this year for restoring and preserving the local environment.

About AHMS: AHMS specializes in the management of small luxury resorts and is the owner and management company for Aleenta Phuket-Phang Nga (www.aleenta.com/phuket), Aleenta Hua Hin-Pranburi (www.aleenta.com/hua hin), and AKARYN Samui (www.akaryn.com) in Hanuman Bay, Koh Samui. AHMS also operates Akyra Chura Samui (www.theakyra.com).

For further information, please contact: Eugene Oelofse, Director of Brand Communications & PR, AHMS – The Collection, Tel.: +66 (0) 2514 8112, E-mail: [email protected], Website: www.aleenta.com, www.akaryn.com, www.theakyra.com