Why should you go there and how do you do it right?

You come here for the prices, not the crowds. This open-air outlet is located on Phet Kasem Road between Hua Hin and Cha-Am. Besides Adidas, Lacoste, Under Armour, Converse, and Vans, you'll also find a variety of smaller Thai and regional brands. Many of them are currently heavily discounted. Customers who buy the same brands in Bangkok confirm that the discounts here are genuine.

The catch is the selection. There's a wide variety of brands, but each store only carries a small portion of their range, so your size might not be available. Some shops are empty. On a weekday morning, it feels almost deserted, which can be either annoying or appealing, depending on your taste. If you prefer browsing undisturbed, you'll feel right at home here. The food court is small, so I wouldn't plan on having a leisurely lunch there. Parking, on the other hand, is plentiful, and the children's clothing and shoes section receives good reviews.