Why should you go there and how do you do it right?

This is the loudest half kilometer in all of Pattaya, without a doubt. Every evening, the street is closed to traffic, the neon lights come on, and from 9 pm onwards, it's a single, massive crowd thronging between bars, clubs, live music venues, and seafood restaurants. Electronic music blares from one entrance, a Thai pop band plays from the next. It's a spectacle that perfectly complements the evening, and many people walk the entire length of the street just to soak it all in.

Before you go, be aware of what to expect. Critics point out that this is adult entertainment in the broadest sense, not a place for children. Touts will approach you, and if you're not interested, simply walk on and ignore them. If you want to enjoy seafood without the crowds, arrive early, around 7 or 8 pm, when tables are still available and you can still have a conversation. If you want the full experience, arrive after 8:30 pm.