Why should you go there and how do you do it right?
This is where the locals of Koh Phangan shop, and that's precisely what makes it so appealing. Fresh fruit and vegetables, affordable clothing, household goods, and street food stalls open all day. Nothing is staged for tourists, so you'll pay island prices instead of beach prices. If you're staying on the island for a week or longer and restaurant bills are giving you a shock, this is the place for you.
Arrive early if you want to buy fresh fruit and vegetables and enjoy some fresh air. If you want to try street food and experience the vibrant atmosphere, come back in the evening, as the market is open until midnight. My tip: Bring small bills, wander around the entire area before buying anything, and eat where you see a line of locals. It's an open-air market in tropical heat, so light clothing and a bottle of water are essential for a pleasant hour rather than a sweaty twenty minutes.

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