Bangkok (Thailand) – October 6, 2017 (travelindex.com) Spreading the King's wisdom through a five-day exhibition. On October 5, Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, and Mr. Martin Hart-Hansen, Deputy Representative of the United Nations Development Programme (UNDP), launched the project "Following the King's Advice for Sustainable Tourism." The project aims to honor the generosity of King Bhumibol Adulyadej and spread his royal will through collaboration with the project's model communities.

Mr. Yuthasak Supasorn explained that the project, "Following the King's Advice for Sustainable Tourism," is a combination of the Tourism Authority of Thailand's (TAT) marketing plan and the concept of "Local Experience." The project aims to provide tourists not only with a travel experience but also with insights into the lives of local communities, in accordance with the King's principles of understanding, access, and development. These principles are to be applied to the management of community tourism to achieve sustainable growth. It can be said that this project is a continuation of the King's commitment, particularly to the philosophy of sufficiency economics (SEP).

As part of the “Follow the King's Wisdom for Sustainable Tourism” project, four model communities were selected: Chanthabun Waterside Community, Ban Pong Huai Lan Community Chiang Mai, Nongyai Area Development Project Community Chumporn and Ban Nongsan Tourism Community Sakon Nakhon.

The Tourism Authority of Thailand (TAT) expects the "Following the King's Advice for Sustainable Tourism" program to strengthen local economies through resource management. This includes protecting natural resources, preserving local ways of life and culture, organizing tourism activities, managing facilities, and developing tourism products that create added value for the community. The program emphasizes community initiatives, which will lead to a strong community in the long term. The success of these four model communities will serve as a prototype for the future development of tourism in these areas.

The exhibition “Following the King’s Advice for Sustainable Tourism” showcases four sustainable tourism communities from the project. Among other things, it highlights the contribution of His Majesty King Bhumibol Adulyadej to his principles. The exhibition also includes tourist routes and products from the four model communities, designed to boost domestic tourism and highlight the communities’ tourist attractions. In addition to the exhibition, visitors can participate in daffodil making, a tradition commemorating the royal cremation of His Majesty King Bhumibol Adulyadej. The exhibition runs from October 4 to 8, 2017, at the Emporium Gallery, M-Etage, in The Emporium shopping center.

For more information, please visit www.tourismthailand.org/kingwisdom or call 1672.