Why should you go there and how do you do it right?

On the northwest coast of Ko Phi Phi Don lies Nui Beach, a small, sheltered bay framed by striking black karst cliffs and lush jungle. The shallow, clear waters are perfect for snorkeling and swimming amidst a diverse underwater world, while the soft sand and dramatic natural scenery offer an attractive alternative to the island's busier beaches. Its relative seclusion gives the beach a more intimate atmosphere than many others in the area, though this can vary considerably depending on the time of day and season.

Reaching Nui Beach requires some effort. The most direct route involves a jungle hike from Phi Phi's main town. This takes about two hours and includes steep, strenuous climbs – visitors report that it is truly challenging and not suitable for casual hikers. An easier alternative is the route from Loh Lana Bay. At low tide, this follows the coastline before a short, rope-assisted ascent through the jungle. Those who prefer to avoid the hike altogether can take longtail boats from the main town.

Timing is crucial here. Visitors arriving early in the morning usually find the beach quiet and peaceful, while it can get crowded later in the day, which negatively impacts both the atmosphere and the swimming conditions. Hikers should wear sturdy shoes, carry plenty of water, and be aware that the trails lead through wildlife areas. The beach has no set opening hours and is accessible all day.