Bangkok (Thailand) – March 28, 2018 (travelindex.com) – Rolls-Royce Motor Cars at the 39th Bangkok International Motor Show 2018: – Luxury novelty celebrates its grand Thailand premiere: The new Rolls-Royce Phantom. – Artworks inspired by Thailand are presented alongside the new Phantom. They were commissioned by Rolls-Royce Motor Cars Bangkok in close collaboration with the Nymphenburg Porcelain Manufactory. – The Rolls-Royce Ghost, Wraith, and Dawn models on display underscore the strong product portfolio.

The icon made its comeback: At this year's Bangkok International Motor Show, Rolls-Royce, with its flagship Phantom Extended Wheelbase, reclaimed its position at the forefront of the luxury segment for Thai customers. The brand presented its flagship Phantom with an extended wheelbase, paying tribute to a country that particularly appreciates the most luxurious versions of ultra-luxury sedans.

To mark the market launch, Ian Grant, Regional Sales Manager Asia-Pacific for Rolls-Royce Motor Cars, stated: “The new Phantom is eagerly awaited in Thailand – an icon of automotive history, reborn today to set new standards for authentic luxury. Its exclusivity, bold yet elegant design, and revolutionary engineering demonstrate the very best that Rolls-Royce has to offer in first-class, handcrafted quality.”

Since 1925, the Phantom, particularly the extended-wheelbase version, has transported some of the world's most influential and powerful men and women to some of the most defining moments in history. Today, this legendary luxury masterpiece is experiencing a rebirth, setting new standards for the ultimate in luxury.

The new Phantom, a Thailand-inspired art gallery model, is the world's only super-luxury car to feature its own movable art gallery on the front, giving customers the freedom and creativity to commission highly bespoke art.

Rolls-Royce Motor Cars unveiled a truly exquisite work of art today at the 39th Bangkok International Motor Show 2018. A creation inspired by the Phantom Gallery was revealed alongside the grand public premiere of the new Phantom, based on one of the most important icons of Thai culture, the Ratchaphruek flower.

According to the Thai National Identity Bureau, the Ratchaphruek (also known as Khun) is a widespread native flower that grows in all regions of the country. It is considered one of the most auspicious and mysterious trees, as it retains its beautiful form and blossoms for extended periods. On October 2, 2001, the government declared the Ratchaphruek the national flower of Thailand.

Nymphenburg and Rolls-Royce Motor Cars Inspired by the significance of the Ratchaphruek flower, this artwork was commissioned for the Rolls-Royce Motor Cars Bangkok gallery and worked closely with the world-renowned porcelain makers of the Nymphenburg Porcelain Manufactory.

“Rolls-Royce customers in Thailand appreciate art and are proud of their rich cultural heritage. Our dealership celebrated this in 2016 with the exclusive KoChaMongKol Ghost and now again with this unique gallery, inspired by a significant Thai cultural icon. The new Phantom is our most exclusive car – a true one-of-a-kind,” said Sunthornpan Dhechatech, Managing Director of Rolls-Royce Motor Cars Bangkok.

Anders Thomas, CEO of the Nymphenburg Porcelain Manufactory, added: “This work of art depicts the various stages of development of the beautiful Ratchaphruek – from bud to lush bloom in all its glory. This requires an extremely fine modeling process for each individual piece, which is crafted from the purest porcelain. Every leaf and every flower is a unique, handcrafted original, demonstrating the skill of Nymphenburg's artisans – comparable to that of the Rolls-Royce engineers in developing the new Phantom.”

A technical masterpiece. In its eighth generation, the new Phantom offers a thoroughly contemporary design interpretation of the Rolls-Royce DNA – one that symbolizes pure presence.

“Among the groundbreaking innovations are the exclusive ‘Architecture of Luxury,’ an all-aluminum spaceframe that will form the basis of every future Rolls-Royce, and an unparalleled driving experience. We are confident that the new Phantom will once again take its place at the pinnacle of luxury in Thailand, a country of historical and future strategic importance to us,” said Ian Grant, Regional Sales Manager Asia-Pacific at Rolls-Royce Motor Cars.

The “Magic Carpet Ride” experience in the new Phantom is enhanced to a near-silent level through the integration of a range of new technologies, 130 kg of sound insulation and an all-new, effortless 6.75-liter V12 twin-turbo engine producing 563 hp and 900 Nm of torque.

The increased rigidity of the spaceframe is complemented by a first-class comfort suspension with air springs, state-of-the-art chassis control systems, and innovations such as all-wheel steering, which enable effortless driving and handling even in the hustle and bustle of Bangkok. When Rolls-Royce's acoustic engineers evaluated the results of the driving and vibration tests, the noise levels were so low that they had to check the calibration of their measuring instruments.

Furthermore, the new Phantom is equipped with the "Flagbearer"—a new stereo camera system integrated into the windshield to scan the road ahead and proactively adjust the suspension more than 100 times per second. At night, laser headlights provide a visibility range of 600 meters and, in combination with the night vision function, ensure safe driving in and around Thailand.

The “Suite”: A carefully curated selection of materials has been meticulously placed throughout the vehicle's interior. Stepping into the new Phantom is like entering a luxurious hotel suite, where passengers are enveloped in the finest leather and veneer. The iconic doors can now be closed from the outside using touch-sensitive handles.

The new Phantom offers various seating configurations in the rear, from lounge-style seating groups to individual seats. The technology remains hidden until needed, allowing the visual splendor of fine woods, leather, and milled metal elements to be fully appreciated.

Conclusion: The architecture of luxury, the ride on the flying carpet, the suite and the gallery: The best materials in the world, unparalleled design and engineering come together in the new Rolls-Royce Phantom, setting new standards – not only in the automotive sector, but also as the world's leading luxury product.

With the start of the next chapter in the Rolls-Royce story, the new Rolls-Royce Phantom points the way to the future.

Rolls-Royce is presenting the new Rolls-Royce Phantom at the Bangkok Motor Show, a long-wheelbase variant finished in Belladonna Purple with a two-tone interior in Purple/Arctic White. Customers can order the new Phantom now; the delivery time is approximately 6–9 months.

Retail prices start at 53.5 million THB for a standard wheelbase and 59.5 million THB for an extended wheelbase.

The show will also feature an exquisite selection of Rolls-Royce models: – Ghost Extended Wheelbase, in a two-tone Midnight Sapphire/Jubilee Silver paint finish with a two-tone Navy Blue/Crème Light interior – Wraith, in silver with a two-tone Seashell/Navy Blue interior – Dawn, in a two-tone Anthracite/Silver paint finish and a two-tone Seashell/Black interior.