Bangkok (Thailand) – January 12, 2016 (travelindex) – Best Western Hotels & Resorts has announced plans to open a new luxury resort on the popular holiday island of Phuket. The company has signed a contract to operate the brand-new Best Western Premier Himalaya Resort, which will be built in the idyllic Kamala area of ​​the island.

Kamala Beach is a stunning stretch of golden sand lapped by the turquoise waters of the Andaman Sea on Phuket's popular west coast. Located north of Patong, the island's tourist hub, Kamala offers a quieter, more relaxed atmosphere while still being a short drive from numerous shopping malls, restaurants, and a vibrant nightlife.

The Best Western Premier Himalaya Resort will offer a total of 425 upscale rooms and suites, all equipped with a selection of modern amenities such as flat-screen TVs, universal power outlets, USB ports and free Wi-Fi.

When guests are not relaxing on the sun-drenched Kamala Beach, they can swim in the resort's outdoor pool, work out in the fitness center, or enjoy delicious local and international dishes in the resort's two restaurants and bars.

The Best Western Premier Himalaya Resort also offers meeting rooms and a business center for business travelers.

“Phuket continues to enchant travelers from all over the world with its breathtaking sandy beaches and ever-growing range of visitor attractions,” said Olivier Berrivin, Managing Director of International Operations – Asia at Best Western Hotels & Resorts.

"Following the successful opening of the Best Western Patong Beach in 2014, which has already proven very popular with our guests, I am pleased to announce the next phase of development on this magical tropical island."

“The Best Western Premier Himalaya Resort will be an exceptional luxury hotel in an idyllic setting, combining Thai hospitality at its finest with the world-renowned international standards of Best Western Hotels & Resorts. I look forward to welcoming our first guests to this exciting new hotel in 2019,” Berrivin concluded.

Best Western Hotels & Resorts currently operates three hotels in Phuket: the Best Western Phuket Ocean Resort, the Best Western Premier Bangtao Beach Resort & Spa, and the Best Western Patong Beach. These belong to a nationwide group of nine hotels and resorts across Thailand.

About Best Western Hotels & Resorts: Headquartered in Phoenix, Arizona, Best Western Hotels & Resorts is a privately owned hotel brand with a global network of over 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands designed to meet the needs of hoteliers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY®, Vib®, BW Premier Collection®, and GLo. For 69 years, Best Western has been synonymous with hospitality, providing its hoteliers worldwide with operational support, sales and marketing assistance, and online and mobile booking capabilities. More than 25 million travelers are members of the award-winning Best Western Rewards® loyalty program, one of the few programs where points have no expiration date and can be redeemed at any Best Western hotel worldwide.

Best Western Asia was founded in Bangkok in 2001 and now operates in 15 countries across the region. Over 100 hotels are currently in operation or under development. Best Western Asia offers hotel owners comprehensive support in operations, technical service, sales & marketing, and online, mobile, and social media booking options. For more information on individual hotels and other Best Western hotels in the region, please visit www.bestwesternasia.com.

For more information about development opportunities in Asia with Best Western International, please visit www.bestwesterndevelopers.com or contact us at [email protected].

Media Contact: Siriporn Trachoo (Pan), Communications Manager, Best Western International – Asia | The world's largest hotel chain. BWI (Thailand) Co., Ltd. | Unit 5A-2 | 5th Floor, Gaysorn Place Office Building, 999 Ploenchit Road | Lumpini | Phatumwan | Bangkok | 10330 | Thailand | Tel.: +662 656 1260 | Fax: +662 656 1252 | bestwesternasia.com

*These figures are approximate and may vary.