Why should you go there and how do you do it right?

Here you'll find counterfeit goods, not genuine products. Sneakers, bags, T-shirts, hoodies, beachwear, and accessories fill the ground and first floors – mostly brand-name items of the first and second choice at bargain prices. Reviewers estimate the prices for sneakers at 800 to 1,000 baht, for casual shoes from luxury brands more like 1,300 to 2,000 baht, for bags from around 1,000 baht, and for T-shirts and shorts from 200 baht. Haggling is rarely effective unless you're buying in bulk.

The second floor has toys and groceries, and there's a bar on the top floor – that's why many people stay here for more than an hour. It's air-conditioned, close to the beach, and you can easily spend an entire afternoon wandering around. My tip: Do a complete circuit before you buy anything. The selection is so vast that the first thing you like probably won't be the cheapest option.