Chiang Mai, Thailand, July 20, 2026 / TRAVELINDEX / Through the hotel's ongoing "Meliá Go Green" initiative, staff at the Meliá Chiang Mai have helped restore more than seven hectares of seasonally dry tropical forest in northern Thailand by planting 6,650 native trees, thus supporting biodiversity and forest restoration in one of the country's most ecologically important regions.

Nearly 180 hotel staff joined the Doi Suthep Nature Center on June 26, 2026, to plant the newest 800 native trees on two rai in Mae Taeng and Mae Rim in the Doi Suthep-Pui National Park in Chiang Mai.

The 13th Meliá Go Green campaign brought together volunteers to plant carefully selected native species intended to help restore the region's natural forest ecosystem. These include Quercus semiserrata, Castanopsis diversifolia, Ficus capillipes, and Antidesma bunius.

In partnership with the Doi Suthep Nature Center, the Meliá Chiang Mai has been supporting reforestation efforts since 2022. The goal is to regenerate degraded areas with native tree species, thereby enhancing biodiversity, improving the health of watersheds, and creating habitats for wildlife. The forests of Doi Suthep-Pui National Park are among the most biodiverse ecosystems in Northern Thailand, home to over 300 bird species and nearly 2,000 species of ferns and flowering plants.

“Meliá Go Green is far more than just an ordinary volunteer activity,” said Marc Selinger, General Manager of the Meliá Chiang Mai. “Together with the Doi Suthep Nature Center, our team is making a concrete contribution to the restoration of northern Thailand’s forests, to protect biodiversity and leave a positive environmental legacy for future generations.”

The tree planting campaign is part of the Meliá Chiang Mai's broader commitment to responsible tourism and local community engagement. Sustainability initiatives throughout the hotel are designed to reduce environmental impact and support the local population and culture.

The hotel's 360-degree culinary program focuses on regional, chemical-free, and seasonal ingredients, minimizing food waste. The hotel works closely with farmers, universities and students, and local communities to promote sustainable practices and make the food system more resilient.

The social enterprise GALLERY, located in the hotel lobby, showcases handcrafted products from local artisans and community businesses. The company contributes to preserving traditional skills and generating sustainable incomes in disadvantaged communities.

Together with Meliá Go Green, these initiatives embody the sustainability vision of the hotel owner Asset World Corporation (AWC) to create lasting environmental and social added value.

About Meliá Hotels & Resorts: Meliá Hotels & Resorts is the best-known international brand in the Meliá Hotels International portfolio. With over 100 city and resort hotels in the most important leisure and business travel destinations in Europe, Asia, Africa, and the Americas, the brand offers world-class meeting and event spaces in all major business centers as well as in exotic locations, serving the ever-growing market for conference and incentive travel. As part of its philosophy of innovation and realignment, Meliá Hotels & Resorts has reinvented itself to address all aspects of guest well-being. Unique experiences are created, characterized by relaxation, valuable time, and personalized service. For a balanced lifestyle, Meliá Hotels & Resorts intuitively understands the needs and expectations of its guests – an integral part of its redefined brand identity.

About Meliá Hotels International: Founded in 1956 in Mallorca, Spain, Meliá Hotels International operates over 380 hotels (in its portfolio and under development) in more than 40 countries under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, The Meliá Collection, INNSiDE by Meliá, Sol by Meliá, and Falcon's Resorts by Meliá, as well as a broad portfolio of partner hotels in the "Affiliated by Meliá" network. The group is one of the world's leading resort hotel companies and is leveraging its expertise to strengthen the growing leisure-focused city break segment. Its commitment to responsible tourism has led to the group being ranked as the most sustainable hotel company in Spain and Europe (Silver) in S&P's latest global sustainability assessment. The company also ranks seventh on the Wall Street Journal's list of the 100 most sustainable companies worldwide (and is the leading travel company) and is the only Spanish travel company to be included in the Financial Times' "Europe's Climate Leaders 2021" list. Meliá Hotels International is also listed on the Spanish stock index IBEX 35.

About Asset World Corp Public Company Limited: Asset World Corp Public Company Limited (AWC), Thailand's leading integrated lifestyle real estate group and a member of the TCC Group, is reshaping Thailand's hospitality, commercial, and lifestyle destinations with its diversified portfolio located in prime locations across the country. AWC is committed to creating groundbreaking new projects that not only set new industry standards but also strengthen Thailand's position as a global destination for sustainable tourism. Working in partnership with world-renowned companies such as Marriott International, IHG Hotels & Resorts, Nobu Hospitality, Okura Hotels, Banyan Tree, Meliá Hotels International, Hilton Hotels & Resorts, Accor, and Hyatt, AWC delivers unforgettable experiences. Its portfolio includes flagship commercial properties such as The Empire, Athenee Tower, Asiatique The Riverfront Destination, and Phenix, as well as world-class dining establishments like the "EA" Rooftop at The Empire, which offers world-class fine dining. AWC aims to provide exceptional experiences while promoting sustainability in all areas of its business, creating long-term sustainable value for all stakeholders through initiatives under the three pillars of "Better Planet, Better People, and Better Prosperity" (3BETTERs), driving innovation and responsibility to inspire millions of people and elevate Thailand's tourism and real estate industries to a new level.