Why should you go there and how do you do it right?

This is the kind of Thai restaurant that grows on you in the city. Located on Thanarak Market Road in Mueang Udon Thani, it offers dishes at mid-range prices and has clearly built up a loyal clientele, not just casual tourists. That's more important than any menu. Restaurants on a market street that rely on regular customers usually cook consistently well, because the neighbors would immediately notice if they didn't.

My tip: Use it as your go-to dinner spot if you're staying centrally and don't want to spend ages looking for a restaurant. It's open seven days a week from 10:00 AM to 10:00 PM, covering the inconvenient afternoon rush when many restaurants in Udon close and reopen. Arrive around 3:00 or 4:00 PM if you want a quiet table. It gets very crowded at lunchtime and in the early evening.

Don't expect a tourist attraction there. There's no elaborate backdrop for photos; the appeal lies simply in the food and the price.