Phuket, Thailand, March 27, 2026 / TRAVELINDEX / An exclusive beach club at The Surin Phuket celebrates the Summer 2026 collection, “Catch the Parisian Wave.” Inspired by this collection, Longchamp will transform Pansea Beach into a hub of creative expression from March 24 to April 6, 2026, with La Plage Longchamp, an exclusive beach club at The Surin Phuket. The location is part of the house’s global Beach Takeover series, which encompasses iconic summer destinations around the world.

La Plage Longchamp was conceived as an immersive seaside experience, celebrating a sunny, carefree lifestyle where Parisian elegance meets surf culture. Inspired by the rhythm of the ocean and the dynamism of life, the experience invites its guests to embrace a more relaxed, intuitive way of living, where style flows as naturally as the tides.

Inspired by the colors of a summer evening—from soft pink and lagoon blue to mint green—the collection captures the movement of the waves, the warmth of the sunlight, and the energy of coastal landscapes. This vibrant palette reflects lightness, spontaneity, and a sense of freedom that characterizes both Parisian style and surf culture.

At The Surin Phuket, the experience unfolds through a series of carefully selected elements. Striped loungers, beach games, and surf-inspired details create an atmosphere that is both elegant and playful. Special surfboards, developed in collaboration with the Shapers Club, underscore this dialogue between craftsmanship and a lifestyle defined by movement and a thirst for adventure. The area also houses a pop-up store showcasing select pieces from the Summer 2026 collection, including "Le Pliage Du Monde Phuket," a special-edition travel bag designed exclusively for Thailand that celebrates the art of travel in a modern way.

To mark the occasion, Longchamp welcomed over 27 guests from 11 Asian countries – including China, Hong Kong, Japan, the Philippines, Indonesia, Vietnam, Malaysia, Singapore, Taiwan, Korea, and Thailand – from March 24th to 26th, 2026. The guests were invited to fully immerse themselves in the La Plage Longchamp experience, from moments spent on the beach to a carefully curated boat trip to a nearby island, and to experience the rhythm of coastal life and the effortless energy of surf culture.

Thai talents Mintira Pipithayakorn (@mintira.q), Yammatira Tantiprasut (@yammatira), Thitiya Jirapornsilp (@bbaiporuary) and Kirana Pipithayakorn (@kiranaa.q) embody the spirit of the Summer 2026 collection through looks that reflect movement, vibrancy and contemporary Parisian style, set against an energetic seaside backdrop.

La Plage Longchamp The Surin Phuket March 24 – April 6, 2026 An exclusive beach club at The Surin Phuket to celebrate the 2026 summer collection “Catch the Parisian Wave”

Inspired by its Summer 2026 collection, “Catch the Parisian Wave,” Longchamp will transform Pansea Beach into a hub of creative expression from March 24 to April 6, 2026, with La Plage Longchamp, an exclusive beach club at The Surin Phuket. This event is part of the house’s global Beach Takeover series, which encompasses iconic summer destinations around the world.