Bangkok, Thailand, October 2, 2024 / TRAVELINDEX / The ASEAN Legal Alliance (ALA) and the Warwick Legal Network (WLN) launched their annual business forum last week under the theme "Leveraging Global Trends." Legal experts, business leaders, and policymakers from the ASEAN region and beyond gathered to discuss the intersection of law, business, and sustainability. Held at the Pullman Bangkok King Power from September 26-27, 2024, the conference provided an inspiring environment for exchange and collaboration.
The first day was dedicated to the “SDGs Game 2030,” led by Dr. Scott Smith of Assumption University in Thailand. This interactive, game-based workshop simulated a future world in 2030 and encouraged participants to explore the United Nations Sustainable Development Goals (SDGs). “The SDGs Game 2030 provided a captivating and stimulating start to the annual economic forum, challenging participants to think critically about the interconnectedness of the Sustainable Development Goals and their cross-sectoral and cross-national impacts,” said Dr. Scott Smith. “By engaging deeply with this dynamic experience, participants were able to gain firsthand insight into global challenges while developing essential skills in collaboration, strategic thinking, and adaptability—skills crucial for navigating the complexities of our changing world.”
The conference on September 27th was distinguished by its carbon neutrality. Sponsorship for CO₂ certificates was provided by Uwork999 Co., Ltd., a Bangkok-based construction company with a team of experienced engineers and technical experts. This commitment underscores the dedication of the ASEAN Legal Alliance and its partners to reducing their environmental impact and promoting sustainable initiatives throughout the region.
His Excellency Chuan Leekpai, former Prime Minister of Thailand, honored the forum as a guest of honor. In his keynote address, he emphasized the crucial role of a strong rule of law for the prosperity of businesses, particularly in times of rapid change. He highlighted that consistent and reliable legal frameworks form the basis for economic and environmental security, innovation, stability, and sustainability.
The event offered a mix of panel discussions, networking opportunities, and workshops addressing complex global economic changes. A highlight was the session "Investment Opportunities in Thailand," which explored Thailand's competitive position in the global market. Moderated by Khun Siriporn Chaiyasuta, the panelists included Mr. Danucha Pichayanan from the National Economic and Social Development Council and Ms. Jareeporn Jarukirnsakul from WHA Corporation Pcl. Discussions focused on investment incentives and Thailand's technological and infrastructural advancements.
ASEAN Legal Alliance: Supporting Regional Integration. Founded in 2014, the ASEAN Legal Alliance (ALA) is a consortium of law firms from all ASEAN member states, jointly providing seamless legal services across the region. The network has since expanded to include partners outside ASEAN and collaborates with businesses and professional service companies to ensure comprehensive cross-border legal advice. At the forum, the ALA reaffirmed its commitment to supporting regional integration within the context of the rapidly developing ASEAN Economic Community (AEC). Its partnership with the Warwick Legal Network, a network of law firms in Europe and the Americas, strengthens the ALA's ability to advise clients globally.
The role of sustainability and technology in law: The conference also highlighted current topics such as environmental, social, and governance (ESG) standards, AI, and digital transformation. The panel "Business in the ESG Age," moderated by Khun Kittinut Supsoontornkul, offered insights from industry leaders such as Dr. Virat Somsri, environmental expert at the Department of Climate Change & Environment, and Alex Wan, CEO of Star Century Group. The discussions emphasized how ESG criteria are changing corporate governance and regulatory compliance, and highlighted the importance of carbon offsetting and sustainable business initiatives.
Shaping the future of law and business: Aloysius Wee, Managing Partner of the AQUINAS Law Alliance and Chairman of the ASEAN Legal Alliance, emphasized the forum's relevance: "This forum is taking place at a crucial time, as we face the complex challenges of rapid technological advancements and a changing economic environment. The collaboration between the ALA and the Warwick Legal Network aims to equip legal professionals and business leaders with the knowledge and tools necessary to leverage global trends such as ESG, digital transformation, and AI."
Later in the forum, participants' discussions focused on practical topics such as intellectual property in the digital age, cross-border corporate law, and sustainable real estate investments. These discussions are intended to pave the way for strategic cooperation and policy recommendations that will shape the future of law and business both within and beyond the ASEAN states.

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