Phuket, Thailand, April 15, 2022 / TRAVELINDEX / La Vie Hotels and Resorts is pleased to announce the official opening of the Quality Resort and Spa Patong Beach in partnership with franchisee Choice Hotels. The opening took place before nearly 250 guests, including dignitaries, industry partners, celebrities, and media representatives, as well as La Vie Hotels & Resorts CEO Jerry Xu, Managing Director Craig Bond, hotel owner Amardeep Singh Khanijow, and Anthony Stanley, Director of Performance & Revenue Management at Choice Hotels.

The opening of the Quality Resort and Spa Patong Beach is the La Vie Group's third hotel in Phuket and underscores the company's commitment to growth in the region and investment in talented employees. The group recently expanded its regional headquarters in Bangkok and continues to develop its hotel portfolio in Southeast Asia.

The Quality Resort and Spa is located in the heart of Patong Beach, Phuket, and has undergone a complete renovation of all guest rooms, facilities, and public areas. It is guaranteed to be a leading hotel of choice for international travelers returning to this famous tourist island.

The Quality Resort and Spa Patong Beach boasts a prime beachfront location and features 88 rooms, 12 of which offer pool views, all surrounded by lush tropical gardens. It's the ideal destination for those seeking to experience the vibrant life of Patong while relaxing in a tranquil oasis. Guests can explore Patong Beach and its diverse activities directly from their rooms. The resort offers a variety of dining options, including the all-day dining restaurant Saffron, serving Thai-Indian cuisine, a poolside bar, and the lively Irish pub James & Joyce.

Amardeep Singh Khanijow, owner of the Quality Resort and Spa Patong Beach, is delighted to welcome guests to the new resort and back to Phuket. “I still vividly remember struggling through the jungle from Patong Hill to Patong Beach as a child. I traveled extensively early in my career, and having founded one of my first businesses in Patong, this area has always fascinated me.”

“I used the time during the pandemic to reflect on what guests returning to Phuket will expect in the post-COVID-19 era. Partnering with an international hotel chain like Choice Hotels positions us perfectly to provide the best possible service to our guests as tourism resumes. I look forward to sharing my vision and pride with you when Phuket welcomes visitors again.”

Mr. Jerry Xu, CEO of La Vie Hotels & Resorts, said: “As the master franchisor for Choice Hotels in the region, La Vie Hotels & Resorts plans to expand the Choice Hotels portfolio in selected markets across Asia-Pacific over the next few years, and the Quality Resort and Spa Patong Beach Phuket will set the standard for many more hotels.”

Mr. Jerry Xu continued: “We are very pleased to open this hotel in the heart of Patong Beach and are confident that with the return of international tourism, travelers will be drawn to the hotel, not only because of its location and facilities, but also because they have the assurance that an internationally recognized hotel chain guarantees adherence to the highest safety and hygiene standards.”

“La Vie Hotels & Resorts’ hotel pipeline in Southeast Asia is very strong, and we have some very exciting announcements that we will be making soon. We look forward to a year of great growth.”