Bangkok, Thailand, March 6, 2026 / TRAVELINDEX / Jim Thompson is celebrating its 75th anniversary with a global event that reflects the company's evolution from a Thai silk pioneer to an international lifestyle brand, while honoring its heritage and continuous transformation. Founded on the belief that Thai silk belongs on the world stage, Jim Thompson looks back on 75 years of development from a Thai silk pioneer to a global lifestyle brand with deep roots in Thailand. Today, the brand encompasses fashion, home textiles, gastronomy, and creative experiences, and is represented by 31 stores in key locations including Bangkok, Chiang Mai, Phuket, Koh Samui, Krabi, and Pattaya. This evolution is underscored by immersive brand experiences such as the Jim Thompson Heritage Quarter and the brand's first integrated lifestyle store at One Bangkok.

A milestone in recent years was the development of the Jim Thompson Heritage Quarter between 2022 and 2023. Conceived as a cultural and creative hub, the quarter unites history, design, exhibitions, gastronomy, and retail, marking a shift from product-oriented storytelling to experience-driven engagement. This approach continues to shape the brand's broader lifestyle strategy across all business areas.

Jim Thompson's global significance is built on a carefully curated portfolio of partnerships and collaborations across travel, hospitality, and culture. This includes a multi-year partnership with Thai Airways, which extended the brand's design language to select amenity kits and cabin wear from 2023 to 2026, as well as collaborations with Four Seasons in the hospitality sector. The brand's presence in global culture is further reflected in international productions such as the third season of "The White Lotus" and the travel experiences developed in partnership with DTH Travel for "The Blue Jasmine x Jim Thompson" train.

In the realm of fashion, collaboration continues to play a central role in Jim Thompson's creative direction. Launched in 2023, the Artists-in-Residence program brought together Thai artists Pichaya Osothcharoenpol, Nakrob Moonmanas, and GOH M, each contributing a distinctive visual language and thus connecting art, fashion, and contemporary Thai identity. In 2025, the program continued with the Scarf Edition, featuring Juli Baker and Summer, Lili Tae, and Pomme Chan. These initiatives complement collaborations with designers and brands such as ASAVA, FitFlop, PAÑPURI, VVON SUGUNNASIL, SARRAN, Zee NuNew, Baan Krua, and Lisa Von Tang, expanding the brand's dialogue on fashion across generations and audiences.

In the interior design and furniture sector, Jim Thompson presented several editions of its spring collections at Paris Déco Off, including the 2026 "Oriental Odyssey" collection by creative director Vichada "Dao" Sitakalin. This collection reinterprets archival motifs through contemporary craftsmanship, thus reaffirming the house's creative heritage. The brand's textiles and wall coverings create a distinctive ambiance in renowned hotels, resorts, and restaurants worldwide.

Over the past three years, the company has completed over 500 projects in 60 countries worldwide, ranging from hotels and luxury retail boutiques to high-end residential projects, strengthening its global reach.

A current highlight is "Wild," a textile collection developed in collaboration with the internationally renowned architect and designer Bill Bensley. His creative studio, BENSLEY, based in Bangkok and Bali, has already created over 200 distinctive resorts, hotels, and palaces in more than 30 countries.

Food and drink continue to play a central role in the Jim Thompson lifestyle. The brand's culinary offerings, centered around the Thai restaurant Jim Thompson, include Jim's Terrace, The OSS Bar, The OSS Room, and the Silk Café in the Jim Thompson Heritage Quarter, as well as Jim's Terrace at One Bangkok and a second Silk Café at ICONSIAM.

“Jim Thompson has always been rooted in its tradition while simultaneously driven by evolution,” said Frank Cancelloni, Group CEO of Jim Thompson. “As we celebrate our 75th anniversary, our goal is to continue bringing Thai creativity to the global stage and to build a lifestyle brand that is culturally significant, creatively relevant, and globally connected.”

The worldwide celebration of the 75th anniversary

The year-long global celebration of the 75th anniversary was launched with the release of the illustrated book "Jim Thompson – Beyond Silk, Beyond Thailand," produced in collaboration with the luxury publisher Assouline. The publication traces the brand's evolution from its Thai silk heritage to its current status as a global lifestyle product, using archival images, design stories, and contemporary perspectives. Following its international premiere at Assouline's flagship store in Paris, the book was also launched in Bangkok.

The anniversary program will continue to evolve throughout 2026 through a series of narrative projects and creative initiatives. At its heart is a commemorative short film that traces Jim Thompson's 75-year journey from the perspective of hands – hands that weave silk, create products, and pass on knowledge from one generation to the next – thus capturing the enduring spirit of craftsmanship and continuity at the core of the brand.

Building on this narrative foundation, “Jim and I: The Weaver’s Stories” is a collaborative storytelling project that explores Jim Thompson through the voices of those who have shaped his development. The series presents twelve individuals whose personal and professional journeys are inextricably linked to the brand, offering firsthand insights into craftsmanship, creativity, and connection. Each story is told through a short film and a compelling portrait, all driven by a central question: “What connects you to Jim Thompson?” Together, these voices reflect the idea that Jim Thompson is not the work of a single individual, but a collective legacy woven by many hands over 75 years.

Other anniversary highlights to follow throughout the year include a 75th-anniversary capsule collection inspired by archival patterns and Thai silk tradition. Paying tribute to Jim Thompson's textile legacy, the collection will be released in two phases: the first in June 2026 and the second in October 2026. The collection will include scarves, apparel, accessories, and lifestyle items. Each release will offer a contemporary interpretation of historical prints and cultural motifs, transforming the anniversary story into wearable and collectible products.

Another key initiative in the anniversary year is the launch of a specially designed logo for the 75th anniversary, which will be used in all global communications starting in 2026. The black and white "7" references the brand's origins and the revival of Thai silk, while the colorful "5" symbolizes its evolution into a dynamic, internationally recognized lifestyle brand. Together, the logo bridges the gap between tradition and the future, representing Jim Thompson's enduring legacy and his continuous evolution in the global marketplace.

About Jim Thompson: No brand embodies tradition quite like Jim Thompson, the Thai silk company founded in 1951 by James H.W. Thompson. Thompson was an architect, art collector, bon vivant, and entrepreneur, and is considered the driving force behind the revival of the Thai silk industry. The disappearance of Jim Thompson remains one of Southeast Asia's most fascinating unsolved mysteries.

Today, Jim Thompson is the legendary global lifestyle brand from Thailand, known for its beautiful silk fabrics and "Beyond Silk".