Osaka, Japan, June 6, 2025 / TRAVELINDEX / At Expo 2025 Osaka, Jim Thompson presents a modern expression of Thai identity through silk and design – a bridge between tradition and innovation under the national theme Bhumi Vimana.

Jim Thompson, the legendary global lifestyle brand from Thailand, will be showcasing its products in the Thailand Pavilion at Expo 2025 in Osaka with an exclusive exhibition in the commercial area. Jim Thompson embodies the essence of Thai craftsmanship through contemporary design and sustainable practices, aligning with Thailand's national motto "Bhumi Vimana"—a tribute to deep-rooted heritage (Bhumi) and visionary ideas of progress (Vimana).

Expo 2025, themed "Shaping the Future of Our Society," calls for ideas that inspire a more sustainable and interconnected world. Jim Thompson presents an exclusive collection of silk souvenirs that blend traditional craftsmanship with modern aesthetics – a forward-looking interpretation of Thai culture that not only preserves its cultural heritage but also confidently carries it into the future.

“Jim Thompson is proud to represent Thailand at one of the world’s most anticipated international trade shows, which brings together nations, ideas, and innovations,” said Nunnapat Verojanavat, Marketing Director. “We see this as more than just a brand showcase – it’s an opportunity to tell Thailand’s story through silk, design, and imagination. It’s an invitation to the world to experience Thailand’s soul through silk and iconic design – while also looking toward a future where tradition and innovation go hand in hand.”

The souvenir collection, available exclusively at the Thai Pavilion, is inspired by timeless motifs and blends them with contemporary aesthetics. From intricately illustrated men's and women's apparel to silk scarves and bags, and colorful home accessories, each piece reflects Jim Thompson's unmistakable design language—rooted in the Thai silk tradition and enriched with motifs of global significance. Beyond the curated items, the Thai Pavilion offers a Jim Thompson experience with physical exhibits and interactive digital storytelling. Visitors can discover the brand's history—its founding by James H.W. Thompson, its deep connection to Thai craftsmanship, and its contemporary vision for Thai design.

The Thai pavilion at the World Expo in Osaka is expected to welcome over 3 million visitors during its six-month run, offering a comprehensive insight into Thai culture, innovation and craftsmanship.

Experience the Jim Thompson exhibition in the Thailand Pavilion at Expo 2025 Osaka – from April 13 to October 13 – and take home a piece of Thai cultural heritage that has been boldly reinterpreted for the future.

About Jim Thompson: No brand embodies tradition quite like Jim Thompson, the Thai silk company founded in 1951 by James H.W. Thompson. Thompson was an architect, art collector, bon vivant, and entrepreneur, and is considered the driving force behind the revival of the Thai silk industry. The disappearance of Jim Thompson remains one of Southeast Asia's most fascinating unsolved mysteries.

Today, Jim Thompson is the legendary global lifestyle brand from Thailand, known for its beautiful silk fabrics and "Beyond Silk".