Bangkok (Thailand) – March 11, 2018 (travelindex.com) – With the aim of strengthening and developing the international image of Thai fashion brands, Siam Piwat, the icon of innovative lifestyles that has shaped the Thai fashion industry for over a decade, is hosting its most spectacular Fashion Week ever. Bangkok International Fashion Week 2018 (BIFW 2018) is themed “Bangkok’s Fashion Destination @ Siam.” In collaboration with the three leading shopping malls Siam Paragon, Siam Center, and Siam Discovery, which operate as “One Siam” and are considered the center of Thai fashion throughout the ages, they are offering renowned Thai and international designers from over 29 fashion brands the opportunity to showcase their latest Spring/Summer 2018 collections. At the same time, the event supports young, up-and-coming Thai designers, allowing them to learn more about the fashion industry and showcase their talent, establishing themselves as future leaders in the Thai fashion sector. The event will take place from March 21st to 25th, 2018 at Siam Paragon, Siam Center, and Siam Discovery.

Numerous executives, alliances, and fashion experts attended the BIFW 2018 press conference on the Rotunda Lawn of the Siam Kempinski Hotel Bangkok. The event offered an exclusive preview of renowned Thai brands such as Issue presented by Jaguar E-Pace, Vatanika presented by Citi, Fri27Nov, Rotsaniyom WHITE LABEL, ASAVA presented by Purra, Nagara, ABSOLUTE SIAM: BOYS OF BANGKOK presented by TrueID (LEISURE PROJECTS, P.MITH, Q DESIGN AND PLAY), THE WONDER ROOM, WEE, and Tube Gallery presented by TAT. Works by emerging designers were also showcased, including FASH SWU by students of the College of Creative Industry at Srinakarinwirot University, KANAPOT AUNSORN by Kanapot Aunsorn, Ultimate Showcase by Bangkok University, and CIDI Chanapatana Fashion Show by students of the Chanapatana International Design Institute. A lifestyle store by the well-known brand ALAND Androgynous was also featured. This year's highlight, straight from London Fashion Week 2018, is the latest collection from Palmer//Harding, the renowned British label founded by Levi Palmer and Matthew Harding. Palmer//Harding is currently one of the most talked-about brands in the fashion industry and, following its London premiere, is now presenting the collection in Thailand.

“Bangkok International Fashion Week 2018 (BIFW 2018) was born from the merger of three leading shopping centers in the Siam district: Siam Paragon, the ultimate fashion hub and destination for tourists from around the world; Siam Center The Ideaopolis, home to the largest number of flagship stores of leading Thai designers and contributing to the success of the fashion industry and Thai designers for over 44 years; and Siam Discovery The Exploratorium, winner of the 2017 World Retail Awards' Store Design of the Year Award, which raises the bar for Thai retail on an international level. We see great potential in Thai designers and are committed to continuously strengthening the image of the Thai fashion industry. Over the past eleven years, we have been very well received by our partners in the national and international fashion industry and have been able to attract more designers and prospects each year who appreciate BIFW.” This underscores our commitment to promoting Thai designer brands internationally and fostering a positive image. Organizing this year's BIFW 2018 is an important step in strengthening the Thai fashion industry on its path to global success,” said Chanisa Kaewruen, Deputy General Manager of the Marketing, Events and Business Relations Department at Siam Piwat Co., Ltd.

Siam Paragon opens a world-class catwalk, showcasing the potential of Thai and international designers.

Leading Thai and international designer brands will present four days of spectacular fashion shows on the Park Paragon catwalk from March 22nd to 25th, 2018. A total of eleven shows will take place, kicking off with the latest collection from Palmer//Harding, fresh from London Fashion Week 2018. The collection comes from the label's founders, Central Saint Martins graduates Levi Palmer and Matthew Harding, who are known for their distinctive style, tailoring techniques, and unconventional reinterpretations. Their designs are bursting with creative energy, blending classic and clean details with modernity and variety, making the brand one of the most sought-after in the fashion world. Next up, leading Thai designers will present their collections, including Issue (presented by Jaguar E-Pace), an established brand in the fashion industry; Vatanika (presented by Citi), whose modern and exciting collection will delight fashionistas; Fri27Nov with a new, must-see collection; Rotsaniyom WHITE LABEL with a highly anticipated collection that tells a story through lace and white; ASAVA (presented by Purra) with luxurious, classic details that command attention; Nagara, a legend in Thai fashion history with unique designs; ABSOLUTE SIAM: BOYS OF BANGKOK (presented by TrueID (LEISURE PROJECTS, P.MITH, Q DESIGN AND PLAY)), a creation of the new generation of talent; CAZH, GIN AND MILK; PURSUIT; THE WONDER ROOM, the multifunctional Thai brand with a new collection in various styles; and WEE, a Thai brand with a beautiful a new collection, popular with all women, and finally Tube Gallery (presented by TAT), another Thai fashion brand that has already enchanted the fashion world countless times. Runways.

Siam Center, a stage for young Thai designers ready to shine in the international fashion industry.

The Siam Center The Ideaopolis, Asia's fashion hub and Thailand's largest center for Thai designers, has been fostering young Thai designers for over 40 years, offering the new generation the opportunity to showcase their boundless talent on the catwalk in Atrium 1 on the ground floor of the Siam Center. The event begins with the forum "The Ideaopolis Talk: In Conversation with Palmer//Harding," an exclusive conversation with Levi Palmer and Matthew Harding, the renowned founders and designers of the Palmer//Harding label.

The very first fashion show begins with “FOS” (Fashion of the South by RMUTSV Srivijaya), inspired by the unique local culture of southern Thailand, followed by “FASH SWU” by students of the College of Creative Industry at Srinakarinwirot University, the “CIDI Chanapatana Fashion Show” by students of the Chanapatana International Design Institute, “Valentier”, a currently very popular brand by Donnawat Perkchinnaworn, and fashion shows by up-and-coming young designers such as KANAPOT AUNSORN by Kanapot Aunsorn, “Siam Center S/S2018 Fashion First Come, First Serve by Apiwat Yodpraphan”, which updates fashion trends with a special collection from the Siam Center from the perspective of the famous fashion guru Apiwat Yodpraphan, “Fashion Business Kasetsart” with creative works by students of Kasetsart University and “Ultimate Showcase by Bangkok University” by students of Bangkok University. The show concludes with the presentation of the latest fashion collections from the Thai designer brands “DA+PP” and “Rotsaniyom”.

The lifestyle store and cultural space "ALAND Androgynous" on the M-floor of the Siam Center presents an exclusive fashion show featuring over 30 designer looks from leading brands such as ADD and 3.3 Field Trip x Youthbath, created specifically for this event. The Pomelo brand will also present its own fashion show under the motto #iampomelo SS18. Fashionistas can also look forward to "BIFW Pop Up: See Now Buy Now"—a pop-up event where the latest runway looks will be presented live and exclusively for front-row fashionistas. "BIFW Pop Up: See Now Buy Now" brings together collections from various brands and offers discounts of up to 15% from March 21 to 25, 2018, in the Fashion Gallery on the M-floor of the Siam Center.

Siam Discovery opens up the world of fashion through the international designer Palmer//Harding

Palmer//Harding, also known as "The Shirt Boys," is one of the most unique brands of our time, thanks to its exceptional and distinctive shirt designs. The brand's distinctive feature lies in its ready-to-wear garments, crafted using advanced and difficult-to-copy techniques. Siam Discovery presents the Spring/Summer 2018 collection directly from the British catwalk, as well as the Pre-Autumn/Winter 2018 collection, which premiered exclusively at BIFW 2018.

A must-see is the Palmer//Harding Pop-up Store on the ground floor of Siam Discovery The Exploratorium from March 15th to 31st, 2018 – the first and only one of its kind in Thailand! From March 22nd to 31st, 2018, you'll receive a 10% discount with your ticket to the BIFW 2018 Fashion Show. From March 23rd to 27th, 2018, fans can also experience the Palmer//Harding Runway Showcase up close, featuring the runway highlights from the BIFW 2018 Fall/Winter 2018 collection.

The organization of BIFW 2018 was greatly supported by public and private institutions, namely the Tourism Authority of Thailand, Citibank, True Corporation Public Company Limited, Harper's Bazaar Magazine, AP (Thailand) Public Company Limited, Purra Mineral Water by Singha Corporation Limited, Jaguar E-Pace Inchcape (Thailand) Limited, OSIM (Thailand) Limited, DHL Express (Thailand), VIE Hotel Bangkok, Pullman Hotel Bangkok, MAC Cosmetics, L'Oréal Professionnel and Smirnoff.

Experience the world of fashion with numerous promotions and benefits: From March 15 to May 15, 2018, Citibank credit card holders, TRUE customers, and BIFW ticket holders will receive discounts and/or special offers at participating stores in Siam Center, Siam Discovery, and Siam Paragon. From March 19 to 25, 2018, you will receive a 2,000 Baht Siam gift card when you spend over 20,000 Baht on fashion items at Siam Center, Siam Discovery, and Siam Paragon. Platinum M Card/VIZ Card members will receive a 1,000 Baht Siam gift card when they spend over 25,000 Baht. Citibank credit card holders also enjoy additional benefits. Exclusively for the first 10 Citibank credit cardholders who spend over 50,000 Baht at participating stores, there is a Siam gift card worth 2,000 Baht each (70 rewards in total). – From March 15 to May 15, 2018, Citibank credit cardholders at Siam Paragon can enjoy the following benefits: – Tier 1: Citi M Visa and Citi Ultima cardholders receive up to 12.5% ​​cashback after redeeming their points; other Citi cardholders receive 10% cashback. – Tier 2: Up to 10,000 Baht cashback after spending a certain amount with the Citi credit card. – From March 19 to 25, 2018, all BIF W tickets can be redeemed as a discount at participating restaurants in Siam Center, Siam Discovery, and Siam Paragon. Platinum M Card and VIZ Card members receive additional discounts.

Experience the ultimate phenomenon of the highly anticipated Fashion Week, the "Bangkok International Fashion Week 2018"—a major collaboration between the three leading shopping centers in the Siam district: Siam Paragon, Siam Center, and Siam Discovery. The aim is to showcase the expertise and success of the Thai fashion industry to an international audience. BIFW 2018 takes place from March 21 to 25, 2018, at Siam Paragon, Siam Center, and Siam Discovery.