Koh Samui (Thailand) – July 17, 2019 (travelindex.com) – Renaissance Hotels, part of Marriott International, announced the evolution of its brand with the new “Discover This Way” marketing campaign, which reinforces its brand promise to deliver the unexpected. To mark the 8th annual Global Day of Discovery on Thursday, May 16, Renaissance Hotels enabled its guests to discover the spirit of different neighborhoods around the world through exclusive experiences and benefits from its “This Way” partners.

Like many Renaissance Hotels worldwide, we celebrate the charm of each region and showcase the hidden gems and authentic experiences of our destinations, inspiring our guests' imaginations. We warmly invite you to celebrate this year's Global Day of Discovery with us and discover the true flavors of Thailand in one of Thailand's most unique destinations, Koh Samui. Our Lifestyle Concierge Ambassadors, the Navigators, will take you on a journey of discovery – both within and beyond the hotels.

Highlights on Thailand's famous tropical island: The evening begins with the bar ritual – a punch created by the hotel's mixology team. Ready for an unforgettable evening with us? – Navigator's Table: Be surprised by a spontaneous experience presented by the resort's culinary team. Following the motto "From Market to Table," our chef will showcase his culinary skills in classic Thai dishes featuring freshly caught fish and ingredients purchased early in the morning from the local market. Under the chef's guidance, you'll also learn how to prepare the traditional Tom Yam Goong. – Navigator's Tour: In the morning, discover the hidden treasures of Koh Samui with the Navigator, the hotel's lifestyle concierge and island expert. From the Silangu Temple, a unique Thai temple made of red clay, to exclusive access to the coconut plantation – experience the life and culture of beautiful Koh Samui up close. – Relax: Enjoy a leisurely afternoon sunbathing on the beach, cooling off in the pool, or sign up for the resort's diverse and exciting water sports and activities, including kayaking and stand-up paddleboarding. – Dinner at TawaNN Restaurant: Indulge in delicious local Koh Samui seafood at our stylish TawaNN Restaurant. The unique, handcrafted menu features many dishes inspired by classic Thai cuisine. Or, take the shuttle bus to explore more of Koh Samui, such as the famous Chaweng Beach. – Rejuvenate with a 60-minute spa treatment at Quan Spa. – Hotel Tour: Imagine a place where sun and sky meet sand and sea in perfect harmony – that's the Renaissance Koh Samui Resort and Spa. Surrounded by manicured gardens and located directly on the Koh Samui coast, our hotel guarantees guests a relaxing stay.

Located on Lamai Beach, just an hour's flight from Bangkok, the Renaissance Koh Samui Resort & Spa offers a truly luxurious experience, making it the perfect destination for couples, families, and honeymooners. Nestled amidst lush gardens and just steps from the beach, the hotel provides the ideal setting for a relaxing getaway. The 78 spacious and elegant rooms and villas feature tasteful décor and luxurious amenities. The villas also boast a private pool and breathtaking views of the Koh Samui coastline.

Guests can relax by the resort's two pools and indulge in a variety of treatments at the hotel's Quan Spa. Alternatively, one of the three excellent restaurants and the bar offer exquisite Thai cuisine with Western and Thai specialties, as well as tapas and the option of in-villa dining. For guests seeking a venue for weddings or other events on Koh Samui, the hotel offers flexible, stylishly furnished event spaces with spectacular sea views. The resort's prime location provides easy access to local attractions and is just a short drive from Chaweng Beach, the Big Buddha Temple, and other popular destinations.

For further information, guests can call +66 77 429300.

Brief information on “Discover This Way” – The campaign offers a sophisticated, theatrical experience, inviting guests to encounter the unexpected on their travels. – The celebrations, which took place in 160 hotels across more than 35 countries, centered around the Renaissance Hotel Navigator. Unlike a typical concierge, the Navigator knows how to bring destinations to life for guests like a local, presenting exclusive discoveries beyond the usual guidebooks. – Today’s travelers want to immerse themselves in the atmosphere of their destination and make the most of their trip. Together with our This Way partners, we want to offer travelers something special at every stage of their journey. – The new “Discover This Way” campaign was developed and produced by creative agency Venables Bell + Partners in collaboration with the Renaissance Hotels marketing team and is based on insights into consumer needs. It was inspired by the idea that every journey has a story to tell. From the brand's surprising design approach and original cocktail creations to its team of local navigators, Renaissance Hotels helps its international guests make the most of every stay. The 60-second short film, directed by Jojo Zunke and featuring Judith Hill's unreleased single "Upside," which premieres in this campaign, follows a hotel guest on a route individually mapped out by the navigator using footprints. This takes the guest on a spontaneous journey through Renaissance neighborhoods worldwide. Moving rhythmically, following the footprints—inspired by the steps in a local dance class—the guest discovers each neighborhood through playful and unexpected twists and turns. The Renaissance Hotels marketing and design teams developed the neighborhood-inspired color palette, featuring muted and saturated hues ranging from gray pavement to deep midnight blue and downtown black. The palette captures the brand's characteristic mix: from upscale and down-to-earth, from raw and elegant elements – all of which make up a modern neighborhood.