Bangkok (Thailand) – November 27, 2017 (travelindex.com) – Magnolias Ratchadamri Boulevard (MRB) is unveiling itself as a new landmark for the city, entering the luxury mixed-use development market. At the “Beautiful Bangkok by Magnolias” event at the Ratchaprasong complex, in line with the government’s tourism goals, Magnolias is presenting itself as Bangkok’s newest highlight. Featuring Thailand’s first 3D projection mapping technology on a 60-story building, Magnolias aims to offer Thais and visitors a completely new experience and enhance Bangkok’s international image.

Mr. Visit Malaisirirat, CEO of Magnolia Quality Development Corporation Limited (MQDC), one of Thailand's leading property developers, explained that super-luxury mixed-use projects have been trending year-round, significantly raising the profile of the market. He identified four key success factors: location, design, value, and service. A prime location with excellent transport links creates greater value. Outstanding design makes the property stand out and reflects the buyers' identity. Economic value makes the project a worthwhile investment. Comprehensive services meet all customer needs, covering everything from the condominiums and hotel to the amenities.

"Magnolias Ratchadamri Boulevard (MRB) is a luxury mixed-use development being built by MQDC. It is located in Ratchaprasong, one of the most prestigious districts in the heart of Bangkok and the city's economic center, characterized by rapid growth in numerous commercial and residential projects. In developing this project, we placed particular emphasis on design and the selection of high-quality materials. This is reflected in the building's iconic form, which was innovatively constructed using state-of-the-art technology and lives up to our commitment to always offer our clients the very best."

“In addition to luxurious suites, we offer a partnership with Hilton’s renowned 5-star hotel brand Waldorf Astoria, which is particularly exciting for us as the Waldorf Astoria Bangkok will be the brand’s first hotel in Southeast Asia. To further ensure the project’s success, MRB received three prestigious Thailand Property Awards in 2014, including awards for Best Architectural Design, Best Interior Design, and the recommendation ‘Highly Recommended – Best Luxury Condominium (Bangkok)’.”

Regarding the project's progress, Ms. Peachpattha Pakakan, Vice President of Marketing and Sales at Magnolias Ratchadamri Boulevard (MRB), stated: “We have already sold 80% of the 316 residential units. Our customers are roughly equally divided between Thais and foreigners, primarily from Hong Kong, Singapore, and Taiwan. The reasons for our encouraging sales growth are MRB's location in one of Thailand's top destinations and the mixed-use nature of the project. This allows us to meet all the needs of our residents, in addition to providing comprehensive amenities. Next year, we plan to begin selling two-bedroom apartments ranging in size from 72 to 106 square meters at a starting price of approximately 20 million THB per unit, or 280,000 THB per square meter. We also have eight penthouses available, four of which have already been sold. We anticipate completing the entire project in the second quarter of 2018. Our new on-site sales gallery will officially open on December 1, 2017.”

To increase the global appeal of the Ratchaprasong district, Magnolias Ratchadamri Boulevard (MRB) has partnered with the Ratchaprasong Square Trade Association (RSTA) to plan development and conservation while promoting Ratchaprasong Square as a center of economic activity.

Mr. Visit Malaisirirat stated: “We are delighted to become a member of the Ratchaprasong Square Trade Association (RSTA), as this area is the country’s most important business district and is known worldwide as Thailand’s most exclusive lifestyle center. Magnolia Quality Development Corporation Limited (MQDC) is confident that, following the partnership with the RSTA, our ‘Magnolia’s Ratchadamri Boulevard’ real estate project will perfectly complement the magnificent appearance of the Ratchaprasong-Ratchadamri district.”

"The Magnolias Ratchadamri Boulevard enriches the district and will become a true landmark and a center for retail, wholesale, hospitality, luxury apartments, and MICE (Meetings, Incentives, Conferences, Exhibitions) in the heart of the capital. Furthermore, the project strengthens the potential of the Ratchaprasong-Ratchadamri area to develop into one of the most important global business districts."

“To reinforce our commitment to further enhancing the Ratchaprasong-Ratchadamri area, we are collaborating with the RSTA and the Tourism Authority of Thailand to organize ‘Beautiful Bangkok by Magnolias @Ratchaprasong’, the country’s first 3D projection mapping performance on a 60-story skyscraper.”

Mr. Malaisirirat said: “Beautiful Bangkok by Magnolias @Ratchaprasong is another initiative we want to bring to Bangkok, one that brings joy, happiness, and pride. We sincerely hope that with this magnificent event, we can showcase the beauty of Bangkok to the world and establish Ratchaprasong as an internationally renowned business district. During the festive period, visitor numbers in the area increase by approximately 30% – from 600,000 to 780,000 visitors per day.”

The project “Beautiful Bangkok by Magnolias @Ratchaprasong” uses Magnolias Ratchadamri Boulevard (MRB) as a canvas for an innovative 3D building projection in collaboration with the world-renowned artist collective Limelight. The show runs from December 14 to 30, 2017, with five daily performances at 7:00 PM, 7:15 PM, 7:30 PM, 7:45 PM, and 8:00 PM. An additional sixth performance will take place on December 31 at 11:55 PM.

Ms. Peachpattha said: “It is an honor for us to organize this event to enhance our country’s image and give people the opportunity to enjoy the celebrations together. To participate in these fun activities, send your best photo featuring the beautiful Ratchaprasong or the magnolias to [email protected] along with your name, address, and phone number. There is a chance to win 100,000 THB. Alternatively, you can post your photo with a caption on Facebook or Instagram using the hashtags #beautifulbangkok #beautifulratchaprasong #beautifulmagnolias #bangkokiconiclandmark. The event schedule can be found at www.facebook.com/MagnoliasRatchadamriBoulevard and www.magnolias-ratchadamri.com.”

For further information, please contact: Voradanu Nimmit (Timmie), Vice President, Project Communications & Media Relations, Email: [email protected], Tel.: 081-309-7799; Pantamas Krikul (Tookta), Vice President, Corporate Communications & Stakeholder Relations, Email: [email protected], Tel.: 062-895-3636

Project Information: Magnolia's Ratchadamri Boulevard (MRB) is a luxury mixed-use development valued at over 11 billion THB, built on the last prime plot of land on Ratchadamri Road. The developer is Magnolia Finest Corp., Ltd., a subsidiary of Magnolia Quality Development Corp., Ltd. (MQDC).

The 60-story high-rise project is situated on a 9,600 m² (6 rai) premium plot and comprises 316 residential units on floors 17–54, including 88 one-bedroom suites (48–60 m²), 220 two-bedroom suites (72–106 m²), 6 duplex penthouses (250–360 m²) and 2 penthouses (290–300 m²).

The striking exterior facade's exceptional design is inspired by magnolia blossoms, whose beauty embodies an unshakeable inner strength. The delicate curves and lines wind majestically down to the base, reminiscent of a flower blossom.

To enhance its value and elegance, state-of-the-art technology was employed to create the building's perfect curves and striking sunshade facade. The facade not only protects the interior from heat but also beautifies the already impressive building. Even from a distance, it appears as if delicately aligned and intertwined mirrors are embracing the main structure – a sight that is even more sublime in the Bangkok sunlight.

The building utilizes concepts of Thai architecture adapted to the country's tropical climate and saves energy by taking into account the direction of sunlight and strategically placing shadows.

The meticulously designed interior presents itself in a modern-classic style – simple yet luxuriously elegant, inspired by the concept of the English townhouse. Soft, calming shades of beige, white, and gray define the color palette. Crystal floor lamps underscore the charming yet self-assured character of a young woman with a unique individuality. The elegant, modern style lends the room a smart, contemporary, and mysterious touch through the interplay of light and shadow, as well as the minimalist furniture with its refined, hidden details in materials such as stainless steel and glass.

The kitchens are equipped with products from the world-renowned luxury brand Bulthaup, Franke sinks, and high-quality Siemens kitchen appliances. The bathrooms feature fixtures from leading brands such as Dornbracht, sanitary ware designed exclusively for this project by Hansgrohe, and bathtubs by Käsch.

Comprehensive service is guaranteed, as are numerous amenities and facilities, including the Magnolias Ratchadamri Boulevard Lounge Club exclusively for members of the Private Residents Club, valet parking, a library overlooking the curved garden, fitness facilities, jogging trails along the sloping garden, swimming pool with children's pool and whirlpool, steam room and sauna, and a 24-hour security service.

Waldorf Astoria Bangkok: With the opening of the Waldorf Astoria Bangkok, the "true Waldorf service" is brought to the City of Angels, paired with elegant and refreshing design by renowned designers Andre Fu and AvroKO. Ideally located in the heart of the Ratchaprasong intersection in Bangkok's city center, the Waldorf Astoria Bangkok offers 171 modern and elegantly furnished rooms and suites starting at 50 square meters. Each room boasts a spacious and generous ambiance with floor-to-ceiling windows, work and relaxation areas, a walk-in closet, and exclusive bathroom amenities by Salvatore Ferragamo.

The hotel offers a selection of fine dining options, including the legendary Bull & Bear Signature Grill on level 55, The Loft and the Champagne Bar on levels 56-57 with unparalleled views of the Bangkok skyline, the elegant Peacock Alley for light meals and afternoon tea, The Brasserie for all-day dining, and the Front Room, which serves a unique combination of "New Nordic" and "Thai" cuisine.

The Waldorf Astoria Bangkok provides the perfect setting for every occasion. The exclusive Magnolia Ballroom is an idyllic venue for weddings and festive galas, while eight additional elegantly appointed meeting rooms, each with different lighting conditions and a unique ambiance, are ideal for conferences, private receptions, and business meetings.

The Waldorf Astoria Bangkok also offers an infinity outdoor pool, a spa, a fitness lounge, a personal concierge service and a limousine service.

About Magnolia Quality Development Corporation Limited (MQDC): Magnolia Quality Development Corporation Limited is a division of DTGO Corporation Limited (DTGO) and develops, invests in, and manages villa, condominium, and mixed-use projects. MQDC develops residential and mixed-use projects under the Magnolias and Whizdom brands.

In accordance with its exceptional construction standards, MQDC offers an industry-leading 30-year warranty on all its projects.

As part of its mission to improve the quality of life for all, MQDC invests in research and development to create products and innovations for consumers as well as ecosystems that support an environmentally friendly lifestyle and provide added value to the surrounding communities.

MQDC is committed to always respecting all life on Earth and to advancing this agenda through sustainable development for the benefit of all society.