Bangkok (Thailand) – March 22, 2018 (travelindex) – Best Western Hotels & Resorts has partnered with Habitat Group, Thailand’s leading property development company, to celebrate the groundbreaking of the first BW Premier Collection by Best Western Resorts in Thailand.

BluPhere Pattaya, BW Premier Collection by Best Western is an eight-story project in Na Jomtien, a stunning beachfront resort on Thailand's popular east coast.

The hotel, which is scheduled to welcome its first guests in 2020, has already attracted considerable attention and praise, winning three awards at the Thailand Property Awards 2017, including the award for "Best Architectural Design of a Low-Rise Condo Resort".

The foundation stone was laid on March 19, 2018. Olivier Berrivin, Managing Director International Operations – Asia at Best Western, and Rodney Simpson, Senior Regional Director of Operations – Asia, were present. Also in attendance were Chanin Vanijwongse, CEO of the Habitat Group, and Sasivimol Sutthibut, Chief Operating Officer.

“We are delighted to celebrate the start of construction together with our friends at Habitat Group on one of our most exciting hotels in many years: BluPhere Pattaya, BW Premier Collection by Best Western,” commented Olivier.

“The Habitat Group has made a name for itself by creating impressive, stylish properties that blend seamlessly into their natural surroundings. With its stunning beachfront location, innovative design, and upscale amenities, BluPhere Pattaya will be the new Asian flagship hotel of our exclusive BW Premier Collection by Best Western,” he added.

The BluPhere Pattaya, BW Premier Collection by Best Western is located just 100 meters from the beach, a few minutes from Pattaya city center, and about a two-hour drive from Bangkok. It offers 199 spacious apartments, a range of high-quality amenities, and free Wi-Fi. Thanks to its convenient access to Bangkok-Suvarnabhumi Airport and the rapidly growing U-Tapao Airport, which serves Thailand's east coast, the hotel is ideal for any beach holiday – whether a weekend getaway or an extended stay.

This signing marks the latest collaboration between Best Western and the Habitat Group following the Best Western Premier BayPhere Pattaya – another upscale project on this exquisite stretch of coastline overlooking the turquoise waters of the Gulf of Thailand, which is scheduled to open in 2019.

Launched in 2015, the BW Premier Collection by Best Western comprises a selection of independent, upscale hotels in key destinations worldwide. The brand's first Asian member, the Hotel Nagasaki, BW Premier Collection by Best Western, opened in 2017.

About Best Western® Hotels & Resorts: Headquartered in Phoenix, Arizona, Best Western Hotels & Resorts is a privately owned hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers eleven hotel brands designed to meet the needs of hoteliers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as the recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western, and SureStay Collection® by Best Western. Celebrating over 70 years of hospitality, Best Western provides its hoteliers worldwide with operational, sales, and marketing support, along with award-winning online and mobile booking capabilities. Best Western continues to break industry records in awards and accolades. In 2017, 64 percent of Best Western's North American hotels received the TripAdvisor® Certificate of Excellence. Business Travel News® ranked Best Western Plus and Best Western as the number one hotel brand in the upper-midrange and midrange segments. Best Western also won the Dynatrace® Best of the Web Award for its leading hotel website seven times in a row. Furthermore, Best Western received the AAA®/CAA® Lodging Partner of the Year award nine times in a row—recognizing the brand's commitment to providing exceptional service and value to the nearly 58 million AAA/CAA members in the U.S. and Canada. Best Western hotels achieved top rankings in the 2017 JD Power North America Hotel Guest Satisfaction Index Study: first place for breakfast (food and beverage category) in the midrange segment and second place for overall guest satisfaction. Over 32 million travelers are members of the award-winning Best Western Rewards® loyalty program, one of the few programs where points have no expiration date and can be redeemed at any Best Western hotel worldwide. Best Western's partnerships with AAA/CAA and Harley-Davidson® offer travelers exciting ways to connect with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and reach to introduce a virtual reality experience for customers, setting a new industry standard and revolutionizing how guests experience hotels.

* All Best Western and SureStay hotels are independently owned and operated. * The figures are approximate, subject to change, and include hotels currently under development.

Contact information: Marketing Communications Department, Best Western Hotels and Resorts – Asia, Tel.: +66 2 656 1260