Bangkok, Thailand, June 10, 2021 / TRAVELINDEX / Golfasian, Asia's largest incoming tour operator, is leveraging its strength in diversity to elevate Thailand's golf industry to a higher level.

The Bangkok-based company has acquired FORE Management Group, a respected organizer of golf events in Thailand. Its impressive achievements include the Thailand Open (an Asian Tour event), the World Corporate Golf Challenge, and the Thai edition of the Faldo Series: the only global amateur golf series for juniors.

Golfasian has also entered into a strategic partnership with FENIX XCell, one of the most creative names in the region in the field of golf apparel.

“Together, the companies will create the strongest brands in the Asian golf industry, particularly in the areas of golf travel, golf events and golf apparel,” commented Mark Siegel, founder and chairman of Golfasian.

"The new status will further facilitate vertical integration and enable companies to offer a wider range of products and services to golfers and international partners."

Since its founding in 2016, FORE Management Group has established itself as a leading company in Thailand for professionally organized, entertaining golf tournaments – hosting over 70 events annually.

The acquisition allows Golfasian to utilize its logistics expertise in a variety of events, including corporate events, charity tournaments, and open tournaments for local and foreign golfers at some of Thailand's most prestigious golf clubs.

“FORE Management Group is very pleased to become Golfasian’s event division,” said Chris Watson, co-founder of FORE Management Group, who will now become Chief Commercial Officer at Golfasian.

"Thanks to its position as the largest tour operator in the region, Golfasian already enjoys an excellent reputation worldwide. The new agreement strengthens its position domestically and offers numerous synergies. That's exciting."

The pandemic has hit the golf tourism industry in Thailand hard. But while most companies are fighting for survival, Golfasian is leveraging the strength of its community to emerge unscathed and even stronger from the global crisis.

“We are convinced that we are the strongest Thai brands in the industry,” says Michael Moir, founder of FENIX XCell. “These have been very uncertain times, but by joining forces we can show potential partners that we offer foresight, vision and stability.”

Since its founding in 1997, Golfasian has helped to solidify Thailand's reputation as a must-visit destination for golf travelers.

With in-depth knowledge of the game of golf and the region itself, the company sees itself as the first choice for golfers who want to spend a dream holiday in the Kingdom and other exciting golf destinations in Southeast Asia.

Due to severe restrictions on international travel, clubs have been forced to focus on domestic customers since the beginning of 2020.

However, as the Thai government is carrying out a mass vaccination program for its population, there is growing confidence that international visitors will soon be able to return to the kingdom's golf courses.

Against this background, Golfasian believes that diversifying services can help Thailand gain momentum with a local audience and quickly regain its status as a dream destination for golf tourists.

“Thailand’s reputation as a golf destination was better than ever before the pandemic,” said Boyd Barker, Chief Operating Officer of Golfasian. “We look forward to showcasing the country again to international golfers while further developing the domestic golf market through attractive events.”

About Golfasian Co. Ltd.: Founded in Bangkok, Thailand in 1997, Golfasian is the most established specialist golf tour operator in Asia. Golfasian's high service quality and extensive expertise make it the first choice for golfers and golf tour operators worldwide.

Golfasian is proud of its high number of repeat customers and referrals and has a membership base of 267,346 golfers who are looking for high-quality golf experiences in Thailand, Vietnam, Malaysia, Indonesia, Cambodia, Singapore, Laos, Myanmar and the United Arab Emirates.