Bangkok, Thailand, June 3, 2022 / TRAVELINDEX / Go City, the world's largest multi-attraction pass, today announced the official launch of Go City Bangkok and a renewed investment in Thailand. The revamped product now gives travelers in Bangkok access to over 25 of the city's most popular attractions, experiences, and tours. In addition, Go City has expanded its pass options to include some of the most popular destinations for Thai tourists, including London, New York, Paris, Stockholm, and Sydney.

A long-standing favorite among our valued Thai customers is the London Pass with over 90 attractions, accounting for 49% of purchases, followed by the Go City Stockholm with over 40 attractions, representing 18% of purchases, and then the New York Pass with over 115 attractions, accounting for 16% of purchases. The remaining 17% of purchases by Thai customers are for Paris, Sydney, Chicago, Rome, San Francisco, Amsterdam, and Barcelona.

Go City Bangkok launched with a soft launch in February 2020 and immediately generated significant interest among existing Go City customers. Sixty percent of revenue came from long-haul markets such as the UK, the US, and Canada before travel restrictions limited tourism. Throughout the pandemic, Go City invested heavily in technology and long-term improvements to its business model, including a rebranding and a stronger customer focus. These measures solidified Go City's position as the world's largest multi-attraction pass provider and a global leader in the tourism industry.

While the industry hopes for a full return of travel, Go City is heavily focused on the Asia-Pacific (APAC) region, both as a source market and a destination. Thailand has become the company's fifth-largest source market in APAC, and demand signals for Go City Bangkok are promising.

“We are increasingly optimistic about the recovery of the Asia-Pacific region,” said Jon Owen, CEO of Go City. “As soon as restrictions were eased earlier this year, we saw a tenfold increase in revenue. The launch of Go City Bangkok is a first step, but we are equally excited to enhance the travel experience for Thai travelers who are eager to return to destinations such as London, New York, and Paris. These cities were the most popular in Go City’s portfolio for Thai travelers in 2019. We are confident in the demand from travelers to and from the region – look forward to expanded product offerings in our existing destinations, as well as new city launches in Seoul and Tokyo.”

“This launch has been a long time coming, and we are thrilled to officially offer Go City Bangkok to our customers worldwide,” said Baidi Li, the new Senior Vice President Commercial for the Asia-Pacific region. “With travel restrictions lifted, Thai travelers are more than ready to travel again, and we at Go City are perfectly positioned to help them make the most of their city break.”

Attractions now included in the Bangkok Pass include the King Power Mahanakhon Skywalk, the Chinatown Food Tour, and the Bangkok Pub Tour. Popular classics include the Ayutthaya Day Trip, the Chao Phraya River Dinner Cruise, the Tuk-Tuk Tour, and authentic Thai massages. Go City plans to expand the offering to include more lifestyle options such as sky bars, restaurants, and other lifestyle products.

Go City's unique passes offer the chance to discover the best a city has to offer – from top attractions to unique off-the-beaten-path experiences – all at tremendous savings. There are two versions of the Go City Bangkok Pass, each tailored to different travel styles.

With an all-inclusive pass, spontaneous visitors can make the most of their visit and see as much of the city as possible within a set number of days. A 2-day all-inclusive pass for adults is available for the attractive price of 2,999 baht (approximately US$89).

The Explorer Pass, on the other hand, is designed for travelers who want 60 days to flexibly explore a specific number of attractions. Attractions can be selected in advance or upon arrival. An adult Explorer Pass with three options is available for the attractive price of 1,899 baht (approximately US$57).

About Go City: Go City is the most popular multi-attraction pass in the U.S. and is available in over 25 cities worldwide. Partnering with over 1,000 attractions, tours, and activities globally, Go City allows customers to experience everything a destination has to offer, while partners benefit from increased visitors and revenue.

With Go City, customers secure attractive discounts even before their trip and remain flexible in their travel planning. The Go City app offers contactless entry to attractions by simply scanning the pass directly with a smartphone. Go City revolutionizes the travel experience and transforms the world's most beautiful destinations into unforgettable adventures. Simply scan and enjoy – at your own pace and for a fraction of the usual price.