Bangkok (Thailand) – August 7, 2019 (travelindex.com) – Welcome to the first Mercedes-AMG Performance Center in Thailand, featuring a three-story showroom by BKK Autohaus Kanchanapisek. Mercedes has big ambitions for the AMG brand here; it was officially launched just three years ago with a new, ambitious growth strategy. The AMG Performance Center is the next important step in this plan.

AMG is the performance division of Mercedes-Benz and enjoys high brand recognition in Thailand. AMG offers high profit margins and the opportunity to appeal to younger buyers.

Mr. Anupon Likitpurkpaisan (fourth from the right), Managing Director of BKK Autohaus Kanchanapisek, recently hosted a grand reception in his three-story showroom in Kanchanapisek to officially open the first Mercedes-AMG Performance Center in Thailand. Among the prominent guests and customers was Mr. Roland Sebastian Folger (fifth from the right), President and CEO of Mercedes-Benz (Thailand).

The photo shows, from left to right: Mr. Michael Braun; Mrs. Supa Likitplug; Mr. Rienchai Likitplug, Chairman of the BKK Group; Mr. Heiko Nitsche; Mr. Roland Sebastian Folger; Mr. Anupon and Mrs. Jinapak Likitpurkpaisan; Mr. Putthi Tulayathun; and Mr. Sichan Song, Managing Director of Mercedes-Benz Leasing Thailand.

About AMG-Mercedes GmbH: AMG – these three letters stand worldwide for the highest automotive performance, exclusivity, efficiency, and dynamic driving pleasure. Mercedes-AMG GmbH has achieved numerous successes in motorsport and in the development of unique road vehicles, repeatedly underscoring its position as an extremely successful performance and sports car brand – today more than ever. As a wholly owned subsidiary of Daimler AG, the company, headquartered in Affalterbach, represents the sporting spearhead of the Group.

In Affalterbach, AMG's management, administration, sales, development, design, and engine production are all done by hand. This is where the AMG V8 engines are built. Other engines are manufactured at Daimler Group plants: Kölleda (inline four-cylinder engines) and Mannheim (V12 engines). At these locations, each engine is hand-assembled by a single engine builder according to the "one man, one engine" principle and marked with an emblem hand-signed by the respective technician.

Today, Mercedes-AMG is responsible not only for the development of the new eight-cylinder engine family of the Mercedes-Benz brand, but also for the AMG V8 engines.