Following one of the most challenging years in the history of tourism, the Tourism Authority of Thailand (TAT), Sydney office, celebrated Loy Krathong with the launch of a new marketing campaign: Amazing new chapters.

After the major lockdown, the tourism industry is expecting a major restart and, of course, a great recovery.

The “Visit Thailand Year 2022” campaign focuses on three “Amazing New Chapters” and invites travelers from all over the world to experience a deeper connection to the Kingdom’s unique culture and precious environment.

Chapter 1: Awaken your senses

This chapter presents tourist products and services that appeal to all five senses: the delicious Thai cuisine and the picturesque natural landscape to be discovered throughout the kingdom.

Chapter 2: The One You Love

Chapter 2 focuses on tourism segments such as families, couples and friends, and invites travelers to create wonderful memories together in Thailand.

Chapter 3: The Earth We Care About

This chapter explores the revitalization of nature. The COVID-19 pandemic has heightened awareness of ecotourism among travelers worldwide and highlighted the impact of their behavior on the environment. A growing trend can be observed to spend more time in nature and to be increasingly aware of the effects on natural resources.

Another key focus of the TAT is promoting a passion for responsible travel, a concept that tourism businesses throughout Thailand have embraced, enabling them to offer their guests a higher-quality experience. This is achieved by considering all the impacts of tourism on the environment, wildlife, plantations, and local communities, thus providing tourists with a more meaningful experience.

The Tourism Authority of Thailand (TAT) anticipates tourism sector revenues of 1.58 trillion THB in 2022, representing approximately 50 percent of pre-COVID-19 pandemic levels. Of this, 51 percent is expected to come from international tourism and 49 percent from domestic tourism.