Bangkok, Thailand, September 26, 2024 / TRAVELINDEX / With over 30 years of experience in training hospitality and culinary professionals, Dusit Thani College (DTC), Thailand's first and largest hospitality education institution, is a leader in equipping students with the knowledge, creativity, and practical skills needed to succeed in the industry. While the college is best known for its undergraduate programs, it has also offered public short courses in culinary arts and hotel management for the past ten years. Until now, these courses have been taught exclusively in Thai.

Through its partnership with HSMAI, the world's largest international association for sales and marketing in the hospitality industry, and the HSMAI Academy, the DTC will bring HSMAI's internationally recognized in-person and online courses to the Thai market. This will be achieved by providing a platform for accessing all HSMAI online programs, hosting and co-certifying HSMAI-led live training, and facilitating relationships between HSMAI and Thai hotels to support the Thai hotel industry in further internationalizing its knowledge and skills.

The HSMAI Academy is the most comprehensive and ambitious initiative in the field of education and training for sales, marketing, revenue management, and leadership in the hospitality industry. It encompasses a range of courses and learning experiences, including online courses, in-person workshops, certifications, and qualifications.

HSMAI's courses offer specialized content designed to boost sales, inspire marketing, and optimize revenue. All content and supporting materials for HSMAI programs are specifically developed for professionals in hotel sales, marketing, and revenue management, covering a broad range of topics – from beginners to experts.

The first step in the partnership was the creation of an HSMAI portal on the Dusit Thani College website, providing access to information on all HSMAI online courses and enabling registration for the programs. (dtc.ac.th/en/course-category/short-course/online-course-by-hsmai/)

This website is now online and offers global, online, and affordable courses on the following topics:

  • Restaurant and sales management
  • Introduction to Revenue Management
  • Introduction to Digital Marketing

    • The website also offers certified online courses in digital marketing and sales management.

    The second step consists of jointly organizing HSMAI live training courses and events.

    On October 14th and 15th, HSMAI, Dusit Thani College and Dusit Princess Srinakarin Hotel will offer live courses and training for:

  • How to create marketing content
  • Profit optimization for your restaurant
  • Developing your hotel sales strategy for 2025

    • All these courses are from the HSMAI Academy and are taught in Bangkok in English by international experts who are part of the HSMAI trainer network.

    “HSMAI is an international leader in the transfer of knowledge in sales and marketing for the hotel industry. Dusit Thani College is delighted to be HSMAI’s main partner in Thailand and the region, bringing HSMAI’s expertise to the Thai hotel industry to give professionals the opportunity to further their education and retrain using global industry standards,” said John Lohr, Head of External Relations at Dusit Thani College.

    “HSMAI is delighted to partner with Dusit Thani College. This collaboration will allow us to expand our presence in Thailand and offer even more hotels and industry professionals practical, up-to-date training on-site. With our English-language courses, we aim to meet the growing demand from hotel managers for further education and the professional development of their teams. This partnership will equip hospitality professionals with the necessary skills to enhance their performance and ultimately deliver a higher ROI for the hospitality industry,” said Jackie Douglas, President of HSMAI APAC and Chair of the HSMAI Academy.

    The HSMAI is an international organization founded in the USA in 1927 with over 6,000 members from 35 countries worldwide. Dusit Thani College, part of Dusit International, has been providing training and education in the hospitality industry for over 30 years, is the largest specialized hospitality institute in Thailand, and has over 10,000 graduates.

    For more information about the partnership and programs of Dusit Thani College and HSMAI, please contact Mr. John Lohr, Executive Director of External Affairs, Dusit Thani College.