Why should you go there and how do you do it right?

You're essentially paying for the pier location, and the good news is: it doesn't cost much extra. A large part of the dining area is right over the water on Soi Naresdamri, just a short walk from Hua Hin beach, and the bill is more in line with a typical Thai seafood meal than a typical waterfront restaurant. A group of eight paid just over 2,000 baht, including plenty of food and drinks.

Stick with the seafood. The steamed cottonfish curry with sea bass is a huge hit, the crab has its fans, and the king prawns are served with an unforgettable pepper and coconut sauce. The kitchen also offers non-seafood dishes for children or picky eaters, but the cashew chicken has drawn complaints for its sticky sauce. So consider this side of the menu as an alternative rather than a fixed option. It's a large, loud, and lively restaurant; the food arrives quickly, and solo diners are treated just as well as everyone else. No one claims the cuisine is sophisticated. That's not the point.