Why should you go there and how do you do it right?

Football is the main reason most people come to Buriram, and this is where it all happens. This is the home of Buriram United, one of Thailand's most successful football clubs, and an impressive example of modern stadium architecture in a province where no one would expect to find such a thing. Come on a day when there's no match, explore the grounds, stop by the fan shop, and get a sense of the stadium's size. It's well worth an hour. But it is, after all, a stadium, and stadiums need spectators.

My tip: Plan your trip around the match schedule. The fans here are loud and passionate, and a home game is just the thing to change your perception of Isan. You can find the schedule and tickets on the club's website. Tickets for the top matches sell out quickly, so take care of that early instead of just showing up unprepared.

Combine it with the Chang International Circuit if you're already in the area. The two belong together and form the entire sports tourism offering of Buriram; visiting one without the other feels like a missed opportunity.