Phuket, Thailand, July 9, 2025 / TRAVELINDEX / Chalong Bay, Thailand's pioneering craft rum distillery, proudly announces the launch of its Limited Pride Edition – a special edition celebrating the groundbreaking legalization of same-sex marriage in Thailand. With this initiative, Chalong Bay becomes the first Thai spirits brand to champion the LGBTQ+ community.

This meaningful project was initiated by Chinavich Ratanachinakorn (P'Lek), co-owner of Chalong Bay and a proud member of the LGBTQ+ community. P'Lek conceived this special edition as a powerful symbol of support and a celebration of love in all its beautiful forms.

“At Chalong Bay, our craft is also our voice,” says P’Lek, co-owner. “The legalization of same-sex marriage in Thailand is a monumental step forward, and we are proud to release our rum in a limited Pride Edition as a testament to our belief in equality, respect, and the freedom to love without limits.”

Chalong Bay Limited Pride Edition Rum is a testament to the distillery's unwavering commitment to quality and sustainability. It is meticulously crafted from 100% natural, organically grown Thai sugarcane, harvested by hand without burning in partnership with local farmers who cultivate their land sustainably. Distilled in Chalong Bay's traditional French copper pot still, the sugarcane wine is infused with the fresh zest of hand-peeled Thai limes, extracting the purest natural flavor of the fruit without any additives or flavorings.

This special edition is more than just a bottle of rum; it is the authentic embodiment of Chalong Bay's core values: honoring Thai heritage, supporting local communities, advocating for sustainability, and preserving the natural environment.

Supporting the LGBTQ+ community

In addition to celebrating this historic milestone, Chalong Bay is proud to announce that 3% of the proceeds from every bottle of Chalong Bay Pride Edition Rum sold will be donated directly to Apcom, a leading LGBTQ+ network in Asia and the Pacific. This contribution supports Apcom's vital work to promote the human rights, health, and well-being of LGBTQ+ people across the region, with a focus on advocacy, capacity building, and community empowerment.

Experience the Chalong Bay Pride Edition

Ready to celebrate love and equality with a delicious cocktail? Chalong Bay Pride Edition Rum is available at select top venues, including Sundry Bar, Pickle Bar, Skyview Hotel Bangkok, Aleenta Retreat Chiang Mai, Hotel Sensai Nimman Chiang Mai, and Kyma Beach Club Phuket. You can also purchase a bottle to take home at King Power Stores, Central Food Hall, and select Villa Market supermarkets.

Follow our social media pages for the latest information on where to find Chalong Bay Pride Edition cocktails and bottles near you!