Why should you go there and how do you do it right?
The food is the main reason to visit. Ribs, curries, fried food, pasta, desserts, mountains of fruit and vegetables – all at prices that tempt you to order something you didn't really need. Eat on the go. That's how it works here, and it works brilliantly.
Besides food, there are clothes, souvenirs, and household goods—stalls that exist primarily because the locals of Cha-am shop there, not because tourists come by. It gets crowded towards evening. Many of the same vendors can also be found at the Tuesday market in Pae Mai, which offers live music and seating. If you can only visit one market and are looking for a comfortable place to drink beer, the Tuesday market is the better choice. Here, it's all about stalls and food.
I would prefer to go early rather than late. Then more stalls are well-stocked, you have a bit more space and can take your time instead of having to push your way through the crowd.

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