Why should you go there and how do you do it right?

Come here if the heat has overwhelmed you and you need three hours of cooling off, a movie, and a proper meal. It's a shopping mall in Central Pattana, so you'll already know its layout before you even enter: a large department store, Thai and international brands spread across several floors, fashion, electronics, toiletries, household goods, a supermarket, and a cinema upstairs.

The food is the main reason I'd make a special trip there instead of just driving through. The food court offers affordable and quick meals from the northeastern United States, and for those who prefer a more relaxed atmosphere, there are also restaurants and the usual fast-food chains. Since it's open until 9 p.m., it's a great place for breakfast through dinner.

Avoid weekends and holidays if possible. Families from Ubon spend their days off then, which is reflected in the queues and the crowded parking lot. A weekday afternoon, however, presents a completely different picture.