Why should you go there and how do you do it right?

Indulge in the discounts and the air conditioning. It's more of a compact department store than a sprawling shopping mall, but the brand selection is impressive for its size: luxury cosmetics, international fashion and sports brands are all under one roof, and the sale sections are a big hit with shoppers. If you've been sweating it out on the nearby Bangla Walking Street, you can relax here in just half an hour.

I would start in the basement. There you'll find food stalls selling roasts, rice with basil chicken, omelets with rice, roti with banana, Thai iced tea, and local coffee—all reasonably priced by Patong standards, although it would be even cheaper in Bangkok. There's also a grocery store in the basement, which is really handy if you have a room with a kitchen or just want to buy water and snacks that aren't as expensive as those from the beach vendors. The shops are on the floors above the food stalls, so it takes about a minute to get your bearings. The staff consistently receive good reviews.