Why should you go there and how do you do it right?

This department store is for customers who know exactly what they're looking for. It's not a place where Bangkok shoppers escape the heat – and that's precisely its appeal. The space is open, the brands are displayed in spacious areas rather than cramped shops, and the noise level is significantly lower than in the larger shopping malls nearby. Reviewers consistently describe the atmosphere as calm, discreet, and relaxed. The staff gives you time to think and is only there when you truly need them.

The selection is predominantly high-end and includes fashion, cosmetics, bags, shoes, and electronics – the prices are correspondingly high. Those looking for inexpensive souvenirs or streetwear will be disappointed. The seasonal displays, especially the floral arrangements for the anniversary events, are particularly attractive and worth a visit even without making a purchase. The food court is a good option for a quick break.

It's quietest on weekday mornings. Come then if you're looking for the spaciousness of the place rather than shopping.