Koh Samui, Thailand, July 13, 2021 / TRAVELINDEX / The group's first Centara Reserve branded resort, offering unique culinary, social, and service experiences. Centara Hotels and Resorts, Thailand's leading hotel operator, announces the highly anticipated opening of Centara Reserve Samui in August 2021.

• Discover Samui and the world's best luxury hotels here.

Centara Reserve is Centara's sixth brand, complementing the group's five other industry-leading brands, including Centara Grand, Centara, Centara Boutique Collection, Centara by Centara and COSI.

Centara Reserve ushers in a new era of experience-driven luxury hotels, offering personalized travel experiences for those seeking a meaningful escape with bespoke journeys. Each Reserve property is situated in a uniquely selected destination, inviting guests to discover their own personal world.

Located at the tranquil end of Chaweng Beach, Koh Samui's flagship Centara Reserve resort offers 184 brand-new luxury rooms, pool suites, and beachfront villas with private pools. Guests can enjoy five unique culinary experiences and the world's first Reserve Spa Cenvaree, as well as a state-of-the-art fitness center, a yoga pavilion, a children's area, and a variety of event spaces.

Travelers are invited to be among the first to experience the meticulously designed spaces and unique services at Centara Reserve Samui, the first resort in Centara's new collection of luxury hotels and resorts.

Whether you're planning a short trip to Samui or a longer holiday, whether you're a gourmet or a luxury lover – we've put together three exclusive experiences for you. Choose from our introductory offers perfectly suited to your travel style, starting from 5,900++ THB per night including breakfast, a complimentary room upgrade, and much more.

About Centara: Centara Hotels & Resorts is Thailand's leading hotel operator. The group's 84 properties are located in all major Thai destinations, as well as in the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia, and the United Arab Emirates. Centara's portfolio comprises six brands – Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, and COSI Hotels – ranging from luxurious island resorts and upscale family resorts to affordable lifestyle concepts featuring innovative technology. The group's newest brand, Centara Reserve, was launched in 2020 as an experience-driven luxury collection, inviting guests to discover a new era of story-based hospitality, beginning with Centara Reserve Samui.

Centara also operates state-of-the-art convention centers and owns the award-winning Cenvaree spa brand. Throughout the Centara Group, the hospitality and values ​​so typical of Thailand are embraced and celebrated: attentive service, excellent cuisine, luxurious spas, and the importance of family. Thanks to its unique culture and the diversity of its offerings, Centara can appeal to and satisfy travelers of virtually any age and with different lifestyles.

Centara aims to become one of the world's 100 largest hotel groups within the next five years, while simultaneously expanding its presence to new continents and market segments. With Centara's continued expansion, a growing base of loyal customers will experience the company's unique style of hospitality in an increasing number of locations. The global loyalty program Centara The1 rewards this loyalty with rewards, benefits, and special member rates.