Bangkok, Thailand, July 19, 2023 / TRAVELINDEX / Centara Hotels & Resorts, Thailand's leading hotel operator, is proudly celebrating its 40th anniversary this year. Over the past four decades, Centara has grown from a single hotel in 1983, the flagship Centara Grand at Central Plaza Ladprao Bangkok, to a global hotel brand with 93 properties across Asia and the Middle East.

Centara's 40-year history is marked by numerous remarkable achievements. In 1986, the company acquired and renovated the historic Railway Hotel Hua Hin, which today celebrates its 100th anniversary as the Centara Grand Beach Resort & Villas Hua Hin. A significant milestone was reached in 1990 with Centara's initial public offering on the Thai Stock Exchange, solidifying its position in the industry. In 2007, the company rebranded from "Central Hotels & Resorts" to the globally recognized "Centara Hotels & Resorts," defining its own distinctive identity.

In 2009, Centara opened its first "Mirage"-style resort, the Centara Grand Mirage Beach Resort Pattaya – Thailand's leading family hotel. That same year saw the opening of the Centara Grand Island Resort & Spa Maldives, marking the brand's entry into the international market. Resorts in Sri Lanka, Oman, Qatar, the United Arab Emirates, Vietnam, and, most recently, Japan have since been added to the portfolio.

Centara reached another important milestone in 2014, becoming the first and only hotel group to be awarded the prestigious Royal Badge of the Sacred Garuda by His Majesty King Adulyadej Bhumibol – a highly regarded recognition of the brand's commitment to excellence.

In 2017, Centara introduced the innovative COSI hotel concept, specifically designed for tech-savvy travelers seeking a seamless and connected experience. Just four years later, the group ventured into the luxury market with Centara Reserve. The flagship Centara Reserve Samui, an industry leader in storytelling hospitality, was named one of Thailand's top ten beach resorts at the 2023 Travel + Leisure Luxury Awards Asia Pacific.

Centara launched its acclaimed “Mirage” concept internationally in 2021, unveiling a themed family resort concept in Vietnam and the United Arab Emirates with the Centara Mirage Resort Mui Ne and the Centara Mirage Beach Resort Dubai. Continuing its global expansion, Centara proudly opened the stunning Centara Grand Hotel Osaka this month – its first hotel in Japan – underscoring the company’s commitment to delighting guests worldwide with exceptional experiences.

Alongside expanding its real estate portfolio, Centara Hotels & Resorts continues to focus on first-class service characterized by warm hospitality and authentic Thai family values. Over the past 40 years, the brand has established itself as a top destination for travelers and celebrity guests, welcoming numerous illustrious personalities and heads of state, including the Thai royal family, former US President Jimmy Carter, Michael Jackson, Tom Jones, and Jackie Chan.

Centara remains committed to growth and success, aiming to be among the world's top 100 hotel operators by 2027. To achieve this goal, Centara Hotels & Resorts is focusing on expanding its global presence with a number of projects in Thailand, Asia, the Middle East, and beyond. These include the expansion of its family-friendly Mirage brand in the Maldives, the opening of three additional Centara Reserve luxury hotels in Thailand and the Maldives, and much more.

The hotel group remains a leader in hospitality and sustainability. It aims to eliminate single-use plastics by 2025 and achieve GSTC (Global Sustainable Tourism Council) certification in all its properties, reduce energy consumption, waste, water consumption and greenhouse gas emissions by 20% by 2029, and achieve net-zero emissions by 2050.

“We are proud to celebrate 40 years of excellence, innovation, and our commitment to growth and development as a leading hotel company,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts. “On behalf of Centara Hotels & Resorts, I would like to sincerely thank all of our guests, partners, and employees for their support over the past four decades and for continuing to be a part of our incredible journey.”

To kick off its 40th anniversary celebrations, Centara Hotels & Resorts is launching a series of attractive promotions, benefits, and charitable initiatives throughout the remainder of 2023 to thank its guests for their long-standing loyalty. First up is Centara's 40-hour flash sale with 40% off. CentaraThe1 members will receive a 40% discount instead of 15% on hotel stays for a limited time. The offer starts at 00:01 on July 19 and ends at 16:00 on July 20, 2023 (GMT+7). More exciting discounts and surprises are in the works, including free hotel nights, CentaraThe1 points promotions, and much more. To take advantage of these incredible benefits rolling out throughout the year, we encourage you to sign up for the free CentaraThe1 loyalty program.

About Centara: Centara Hotels & Resorts is Thailand's leading hotel operator. The group's 93 properties are located in all major Thai destinations, as well as in the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, and the United Arab Emirates. Centara's portfolio comprises six brands – Centara Reserve, Centara Boutique Collection, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centra by Centara, and COSI Hotels – ranging from luxurious island resorts and upscale family resorts to affordable lifestyle concepts featuring innovative technology. The group's newest brand, Centara Reserve, was launched in 2020 as an experience-driven luxury collection, inviting guests to discover a new era of story-based hospitality, beginning with Centara Reserve Samui.

Centara also operates state-of-the-art convention centers and owns the award-winning Cenvaree spa brand. All Centara Group hotels embody and celebrate the hospitality and values ​​typical of Thailand: attentive service, excellent cuisine, luxurious spas, and the importance of family. Thanks to its unique culture and diverse offerings, Centara can appeal to and satisfy travelers of virtually any age and lifestyle.

Centara aims to be among the 100 largest hotel groups worldwide while expanding its presence to new continents and market segments. With Centara's continued expansion, a growing base of loyal customers will experience the company's unique style of hospitality in an increasing number of locations. The global loyalty program Centara The1 rewards this loyalty with rewards, benefits, and special member rates.