Bangkok, Thailand, August 7, 2023 / TRAVELINDEX / Centara Hotels & Resorts, Thailand's leading hotel operator, is pleased to announce that its flagship brand, Centara Grand, has been recognized as Thailand's strongest brand in Brand Finance's prestigious Thailand 50 Report 2023. This esteemed ranking underscores Centara Grand's outstanding performance in terms of brand equity, trust, and value over the past year.

Brand Finance, a leading global brand valuation and strategy consultancy, evaluates thousands of renowned brands annually across various industries and countries. The "Thailand 50 2023" report presents the country's 50 most valuable and powerful brands.

This year, Centara Grand has established itself as Thailand's strongest brand. Both an impressive brand strength index and strong financial results contributed significantly to this outstanding ranking. The recent opening of the first Centara hotel in Japan – the Centara Grand Hotel Osaka – will undoubtedly further strengthen this position. Centara Grand's top ranking underscores not only its high brand awareness but also the trust and loyalty the brand enjoys among guests and the public. As the ranking is partly based on surveys, this accolade reinforces the confidence in Centara Grand as a leading hotel brand.

“We are deeply honored that Centara Grand has been named Thailand’s strongest brand by Brand Finance in their prestigious Thailand 50 report 2023,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts. “We sincerely thank Brand Finance and our valued partners for their trust and support. This award is a testament to our relentless pursuit of excellence, and as we celebrate our 40th anniversary this year, we are more motivated than ever to continue striving for excellence.”

As Centara Hotels & Resorts aims to be among the top 100 hotel groups in the world by 2027, this prestigious ranking reinforces the company's commitment to continuously improving its offering and bringing a new wave of Thai-inspired hospitality to the global stage.

ABOUT CENTARA Centara Hotels & Resorts is Thailand’s leading hotel operator. The group’s 93 properties are located in all major Thai destinations, as well as in the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, and the United Arab Emirates. Centara’s portfolio comprises six brands – Centara Reserve, Centara Boutique Collection, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centra by Centara, and COSI Hotels – ranging from luxurious island resorts and upscale family resorts to affordable lifestyle concepts featuring innovative technology. The group’s newest brand, Centara Reserve, was launched in 2020 as an experience-driven luxury collection, inviting guests to discover a new era of story-based hospitality, beginning with Centara Reserve Samui.

Centara also operates state-of-the-art convention centers and owns the award-winning Cenvaree spa brand. Throughout the Centara Group, the hospitality and values ​​so typical of Thailand are embraced and celebrated: attentive service, excellent cuisine, luxurious spas, and the importance of family. Thanks to its unique culture and the diversity of its offerings, Centara can appeal to and satisfy travelers of virtually any age and with different lifestyles.

Centara aims to be among the 100 largest hotel groups worldwide while expanding its presence to new continents and market segments. With Centara's continued expansion, a growing base of loyal customers will experience the company's unique style of hospitality in an increasing number of locations. The global loyalty program Centara The1 rewards this loyalty with rewards, benefits, and special member rates.