Bangkok (Thailand) – September 12, 2019 (travelindex.com) – Centara Hotels & Resorts, Thailand’s leading hotel operator, is launching a highly anticipated renovation program this month at its five-star flagship, the Centara Grand at CentralWorld Bangkok. The company is investing 650 million THB in the room modernization, which includes a complete floor-to-ceiling refurbishment of all 505 rooms and suites. The work will be carried out floor by floor to minimize disruption to guests.

“This is an exciting project and a significant investment in Centara’s flagship hotel. The renovation program will enhance the guest experience through completely modernized and refreshed guest rooms, amenities, and advanced technologies, ensuring that we continue to offer the contemporary luxury our customers expect from one of the leading five-star hotels in the market,” said Thirayuth Chirathivat, CEO of Centara.

Centara is collaborating on this project with the renowned design firm P49, known worldwide for its high-quality design solutions for luxury hotels, residential properties, and retail clients. The design of the new rooms is inspired by Thai craftsmanship, textures, and patterns, creating a modern, contemporary aesthetic that reflects both the hotel's vibrant international location and the brand's distinctive Thai roots. The guest rooms, including bathrooms and furnishings, are being completely redesigned and modernized. Technology and connectivity meet the demands of today's discerning travelers.

The Centara Grand at CentralWorld Bangkok celebrated its tenth anniversary earlier this year. Over the past decade, the 57-story hotel has become a popular destination for international tourists, business travelers, and visitors to the adjacent Bangkok Convention Centre. In addition to spectacular city views from its guest rooms, restaurants, and rooftop bars, and its direct connection to the neighboring CentralWorld shopping mall, the hotel is located in the heart of Bangkok's shopping and business district.

The room renovation is expected to be completed in April 2021. The hotel will remain fully operational throughout the construction period. This comprehensive modernization will further strengthen the position of the Centara Grand & Bangkok Convention Centre at CentralWorld among Asia's leading leisure and business hotels.

ABOUT CENTARA Centara Hotels & Resorts is Thailand’s leading hotel operator. The brand’s 74 properties are located across all major destinations in Thailand, as well as the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar, and the United Arab Emirates. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites, and COSI Hotels – ranging from 5-star city hotels and luxury island resorts to family resorts and affordable lifestyle concepts featuring innovative technology. Centara also operates state-of-the-art convention centers and owns the award-winning spa brand Cenvaree. At all Centara hotels, the brand embodies Thai hospitality and the values ​​for which Thailand is known: attentive service, excellent cuisine, luxurious spas, and the importance of family. Thanks to its unique culture and the variety of hotel formats, Centara can appeal to and satisfy travelers of almost any age and with different lifestyles.

Centara plans to double its size over the next five years by adding more hotels in Thailand and new international markets, while simultaneously expanding its presence to new continents and niche markets. With Centara's continued expansion, a growing base of loyal customers will experience the company's unique style of hospitality in an increasing number of locations. The global loyalty program, Centara The1, rewards this loyalty with rewards, benefits, and special member rates.