Hua Hin (Thailand) – March 2, 2020 (travelindex.com) – Centara Hotels and Resorts, Thailand’s leading hotel operator, and the Hua Hin Pearl Resort Company Limited announced the signing of a Hotel Management Agreement (HMA) for the Centra by Centara Cha Am Beach Resort Hua Hin. Executives from both companies signed the agreement yesterday at a ceremony held at the Centara Grand & Bangkok Convention Centre in CentralWorld, Centara’s flagship hotel.

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Hua Hin Pearl, the owner of the property, which belongs to a major shareholder of KTIS Group, a leading Thai sugar company, acquired the former Beach Garden Hotel and carried out a comprehensive renovation of the entire property.

“We are delighted to be working with Hua Hin Pearl on Centara’s first property in Cha Am,” said Thirayuth Chirathivat, CEO of Centara. “They have tremendous experience in this market and have done an excellent job renovating and modernizing the property.”

“I am delighted to be working with the Centara team on the opening and long-term management of the resort,” added Parphan Siriviriyakul, Chairman of the Executive Committee of Hua Hin Pearl. “The Centara brand brings tremendous visibility and credibility to a project, and I am confident that the management team’s experience will drive the resort’s future success.”

The Centra by Centara Cha Am Beach Resort Hua Hin is an elegant, mid-range hotel with 190 rooms, located directly on Cha Am Beach on the Gulf of Thailand. The renovation included a comprehensive modernization of all accommodations and facilities, including the creation of rooms with direct pool access, the opening of a new restaurant with a beach bar, and the modernization of the pool area.

In addition to the newly built restaurant and beach bar, the resort offers an all-day dining restaurant. Extensive leisure facilities include two swimming pools with a separate children's pool, a kids' club with supervised games and activities for children and teenagers, the "Cense by Spa Cenvaree" spa with a comprehensive range of services, and a fitness center. The resort also features three meeting rooms with a total capacity of 300 people.

The coastal town of Cha Am is just a few hours' drive from Bangkok and about 30 minutes by car from Hua Hin, home to the legendary Centara Grand Beach Resort & Villas Hua Hin. Hua Hin was Thailand's first beach destination and has retained its authentic Thai charm to this day, attracting both Thai and international visitors.

Hua Hin has experienced steady growth in recent years. The recent expansion of the airport led to the launch of its first scheduled flight service in 2018, with three weekly flights to and from Kuala Lumpur. The improved air connections, along with the region's diverse leisure activities, are expected to support Hua Hin's upward trend in the long term. The Centra by Centara Cha Am Beach Resort Hua Hin is scheduled to open in April 2020.