Bangkok, Thailand, April 5, 2022 / TRAVELINDEX / Cartier is showing itself stronger than ever in its endeavor to meet the desires and needs of new travelers and, with its trusted partner King Power International, once again demonstrates its commitment to accelerating the House's presence at key airports.

Cartier, remaining true to its commitment to continuously improving the customer experience, presents its latest airport boutique concept at Bangkok Suvarnabhumi Airport. With this sophisticated and impressive architectural statement, the fashion house writes another significant chapter in its history as a distinctive brand in travel retail.

From feminine to masculine worlds – a clearly defined product zoning seamlessly integrates the various product categories, creating a harmonious shopping experience. The subtle combination of Cartier elements and local colors creates an elegant and luxurious boutique atmosphere, further enhanced by fine details such as drawer pulls reminiscent of suitcase handles, reinforcing the feeling of travel. A separate "Icon Bar" also offers customers with limited time at the airport quick access to the House's signature creations.

To convey a sense of place, local elements are integrated into each boutique concept, offering travelers unique experiences. The interiors of the Bangkok Airport boutique feature Cartier's signature colors, creating a warm and inviting atmosphere.

Since the successful partnership with King Power International Company in 2004, the Cartier boutique at Suvarnabhumi Airport in Bangkok has continued to develop.

Strategically located at the entrance after customs clearance, the site was relocated on March 1, 2022. Tradition meets modernity with an unmissable 40-meter-long facade and two wide entrances for a smooth customer flow.

The interiors are subtly designed, and Cartier adds its signature touches to create a warm and inviting space with clearly defined and integrated product zoning – typical Cartier.

Above all, the boutique is the first in Southeast Asia and Oceania to enchant all the senses with its complete range of jewelry and watches from the house's women's, men's and unisex collections.

“Together with Cartier, our long-standing partner, we are proud to present the newly redesigned boutique at Suvarnabhumi Airport. It allows us to have contemporary conversations with our customers while remaining true to our tradition of making travelers feel at home.” Antares Cheng, Chief Merchandising Officer, King Power International