Why should you go there and how do you do it right?

Think of this beach more as a place to eat and drink than for swimming, and you won't be disappointed. The sand is quieter and less crowded than on Koh Samui's more famous beaches, the views along the coast and of the neighboring islands are magnificent, and the real attraction is the fishing village just behind it: a collection of converted storefronts filled with restaurants, boutiques, and bars that truly come alive in the evenings. Some of the beach restaurants even provide sun loungers free of charge – a fair trade for a relaxing afternoon.

Swimming is not recommended. Reviewers have pointed out a sewage outlet near the eastern entrance to Fisherman's Village Street, and the water there is not suitable for bathing. It's a real shame, because it's a beautiful spot. Take a walk, have something to eat, enjoy the sunset, and avoid the sea.