Phuket (Thailand) – August 21, 2018 (travelindex.com) – Phuket's tourism industry has received a major boost with the opening of Blue Tree Phuket, a $40 million multidimensional water park and entertainment complex on a 140 rai site in Cherng Talay.

Blue Tree positions itself as Phuket's leading family attraction, is located in close proximity to Phuket's popular central west coast and will be the island's first fully integrated water park and family entertainment complex built to international standards, thus placing it at the forefront of the growing demand for domestic tourism on the island.

The complex will offer an attractive mix of retail, dining, a water park, a beach club, and health and fitness facilities. The main attraction at its center is the Blue Tree Lagoon, designed and built by Crystal Lagoons, the world's leading US specialists in water attractions.

The Blue Tree will open in the first quarter of 2019 and will be managed by Michael Ayling, the former CEO of Laguna Phuket, a destination that set standards in Phuket for large-scale, high-quality integrated tourism products, and who is now embarking on a new, pioneering project for the island.

“We are very pleased to announce that we believe Blue Tree will be an important part of Phuket’s tourism future, as we are confident it will appeal to families seeking quality entertainment,” said Mr. Ayling.

“Phuket’s tourism market has changed significantly over the past ten years. We are currently seeing strong demand for inland attractions, driven by Thai families, island residents, and the growing international independent travel sector. All three target groups have one thing in common: the need for high-quality, family-friendly entertainment away from the beach. That is exactly what we will offer,” he said.

Blue Tree Phuket offers a water and entertainment park, a four-story vertical beach club, a fitness center, a kids' club, and various retail spaces. In addition, 17 restaurants and food stalls cater to every taste and budget. At the heart of the complex lies the main attraction: the Blue Tree Lagoon.

The 17,000-square-meter artificial lagoon was designed by Crystal Lagoons, who recently completed a huge inland lagoon project in Florida, the world capital of family attractions. Surrounded by artificial beaches, it offers a water playground with family-friendly and adrenaline-pumping activities such as a Slip-N-Fly facility, water slides, a splash area, and even cliff jumping.

In addition to using state-of-the-art technology to maintain crystal-clear water, the Blue Tree Lagoon is also distinguished by its environmental friendliness. Thanks to Crystal Lagoons' sustainable technology, the lagoon requires up to 100 times fewer chemicals and 50 times less energy than conventional swimming pools.

Blue Tree has been in the development phase for two years, from master planning and partner selection to management – ​​with ecological sustainability being a central part of the project's DNA and fundamental to promoting an active and healthy lifestyle.

“Blue Tree has natural boundaries. Dense, old rubber plantations surround the project and emphasize the lush tropical environment of the entire site. The name itself testifies to our commitment – ​​a green and blue oasis in the form of a tree, deeply rooted and closely connected to the destination, its heritage and its future,” said Mr. Ayling.

“Phuket will always be known for its spectacular sea and beach, but there has been a clear demand for inland entertainment alternatives for some time now, and this offering will meet that demand by showcasing a lesser-known side of Phuket that will appeal to both middle-class Thai families and Amanpuri guests in a strategically convenient location.”

Entrance fees are kept affordable through a usage-based payment concept, while unlimited access to all activities costs less than 1000 THB.

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