Why should you go there and how do you do it right?

You're better off stocking up on groceries here than sightseeing. This full-service supermarket with an attached food court on Phahon Yothin Road is just a stone's throw from Chiang Rai International Airport, and most of the customers are locals doing their weekly shopping. That's precisely what makes it appealing, if it is appealing at all. Nobody's trying to sell you anything.

I would spend my time in the supermarket area. Fresh fruit and vegetables, pre-packaged Thai snacks, drinks, ready meals. If you want to take home something that isn't from a souvenir stand, this is a cheaper and more interesting alternative to the shops at the airport. The food court offers the usual Thai dishes at normal prices—ideal for a quick first meal if you've just landed and don't feel like studying a menu. None of it will be memorable, but it's cool, quick, and cheap.