Bangkok (Thailand) – March 22, 2016 (travelindex) – Olivier Berrivin, Managing Director International Operations – Asia at Best Western Hotels & Resorts, has signed an agreement with Sajja Chairattivech, President of Thai Bedding Co. Ltd., for the second Vib® Hotel in Bangkok. The newly constructed Vib Sathorn Hotel, located near the Saphan Taksin BTS Skytrain station and the Robinson Bangrak shopping mall, will offer 180 rooms and state-of-the-art amenities upon its opening in the first quarter of 2019. Construction is scheduled to begin in June 2016.

As a fusion of diverse inspirations and a reflection of the modern world, each Vib Hotel offers authentic details that reflect its specific location – from artwork and signature murals on every floor to locally produced goods and pop-up shops. Each hotel will reflect its surroundings, allowing the project developer, in collaboration with the Best Western design team, to tailor the concept to the needs of the urban location and the market, ensuring it blends harmoniously into its environment.

The heart of every Vib Hotel is a spacious, vibrant lobby where guests can socialize, relax, and recharge. The public area features a modern specialty market offering authentic local delicacies. Thanks to its intelligent design, the public space allows staff to perform multiple, yet functional, tasks. For example, the receptionist can easily check guests in while simultaneously attending to their needs at the bar or café.

Brand-defining design elements bring the essence of Vib to life in the hotel lobby: elegant concrete floors, interactive technology solutions such as a scrolling display on the ceiling, USB ports and power outlets throughout the hotel, and LED lighting that changes throughout the day to create different moods. Clean lines, multi-layered surfaces, and sophisticated colors reflect the cosmopolitan and dynamic target group of travelers.

The Vib guest rooms are tailored to the needs of the modern, discerning, and frequent traveler, offering typical Vîb amenities such as a platform bed with integrated storage and a desk, a smart TV, and LED ceiling lighting. Measuring 17.7 square meters each, the efficiently designed rooms allow for optimal use of the hotel's public areas.

About Best Western Hotels & Resorts: Headquartered in Phoenix, Arizona, Best Western® Hotels & Resorts is a privately owned hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands designed to meet the needs of hoteliers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western, Vib®, BW Premier Collection®, and GLoSM. Celebrating 70 years of hospitality, Best Western provides its hoteliers worldwide with operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the award-winning Best Western Rewards® loyalty program, one of the few programs where members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to connect with the brand. Best Western continues to break industry records for awards and accolades. In 2014, Best Western was named the best mid-range hotel brand by Business Travel News, and Best Western Plus was named the best upper mid-range hotel brand in both 2014 and 2015. In addition, Best Western received four consecutive Compuware Best of the Web Gold Awards for best hotel website and seven consecutive AAA/CAA Hotel Partner of the Year Awards. Nearly 60 percent of Best Western hotels received the TripAdvisor Certificate of Excellence in 2015.

* The figures are approximate, may vary and include hotels that are currently under development.

Media contact: Siriporn Trachoo, Marketing & Communications, Best Western Hotels and Resorts – Asia, Tel.: +66 2 656 1260, E-mail: [email protected]