Chiang Mai (Thailand) – June 11, 2019 (travelindex) – Best Western Hotels and Resorts' Asia expansion strategy has reached a new milestone: The group is opening its first hotel in Chiang Mai, the largest city in northern Thailand and a popular international tourist destination.

The Best Western Prime Square Hotel, Chiang Mai, opens on Monday, June 10, 2019. This brand-new hotel offers modern, mid-range comfort in the capital of the ancient Lanna Kingdom in Thailand. Its central location puts it just a five-minute drive from the trendy Nimmanhaemin Road and a short drive from Chiang Mai International Airport and the cultural attractions of the Old City.

The boutique Best Western Prime Square hotel has only 48 rooms, either Superior Rooms (24 m²) or Deluxe Rooms (36 m²). All rooms offer comfortable beds, modern design, a desk, flat-screen TV, minibar, coffee and tea making facilities, and free Wi-Fi throughout the hotel. The larger Deluxe Rooms also feature a separate bathtub.

When guests aren't exploring Chiang Mai's many attractions, they can refresh themselves in the hotel's outdoor pool or work out in the fitness center. Delicious Thai, pan-Asian, and international dishes are served throughout the day at the Prime Restaurant, and the hotel's comfortable meeting room can accommodate up to eight people.

The Best Western Prime Square Hotel was developed by Prime Square Co., Ltd., a leading real estate company based in Chiang Mai.

“Chiang Mai is a fascinating destination that attracts millions of visitors every year,” said Olivier Berrivin, Managing Director International Operations – Asia at Best Western. “Nestled in the jungle-clad hills of northern Thailand, this enchanting city is steeped in history. The ancient city walls, moats, and hundreds of historic temples offer countless opportunities for cultural exploration. At the same time, Chiang Mai exudes a dynamic and youthful atmosphere that reflects the spirit of 21st-century Thailand. The city is now extremely popular with international travelers, with extensive flight connections throughout Asia, and the Chiang Mai International Exhibition and Convention Centre has become a major hub for the MICE sector.”

“Best Western has been actively seeking an opportunity to enter this important market, and we are thrilled to make our Chiang Mai debut with the Best Western Prime Square Hotel. This outstanding new hotel will raise the bar for mid-range accommodations in the city. We look forward to working with Prime Square to deliver exceptional experiences to all our guests,” added Olivier.

Guests of the Best Western Prime Square Hotel can visit numerous popular attractions in the region, including the ancient city walls, Wat Chedi Luang temple, the Chiang Mai Night Safari, Sunday Walking Street, the Kad Suan Kaew night market, Doi Suthep, and much more. The MAYA Lifestyle shopping mall is right on the doorstep. Just a short distance from the city, the lush forests and mountains of Chiang Mai province offer countless opportunities for gentle adventures, including encounters with authentic hill tribes, rushing rivers, and breathtaking caves.

Chiang Mai International Airport is now connected with more than 30 airlines and offers direct flights to and from many major Asian cities, including Beijing, Hong Kong, Seoul, Shanghai, Singapore and Taipei.

Best Western is one of the leading international hotel groups in Thailand with a number of hotels and resorts that are either already in operation or under development, in a number of attractive destinations including Bangkok, Phuket, Pattaya, Hua Hin, Buriram, Prachinburi and now Chiang Mai.

For further information and reservations, please visit www.bestwesternasia.com or call +66 (0) 53 215 600.

About Best Western Hotels & Resorts: Headquartered in Phoenix, Arizona, Best Western Hotels & Resorts is a privately owned hotel brand with a global network of more than 4,500 hotels in nearly 100 countries and territories worldwide*. Best Western offers 16 hotel brands that cater to the needs of developers and guests in every market. Best Western brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, AidenSM, SadieSM, BW Premier Collection®, and BW Signature Collection®. Through a recent acquisition, Best Western now also offers the WorldHotels® Luxury, WorldHotels Elite, and WorldHotels Distinctive brands. Complementing its portfolio, Best Western offers the SureStay®, SureStay Plus®, and SureStay Collection® franchises**. For over 70 years, Best Western has been synonymous with hospitality, providing its hoteliers worldwide with operational, sales, and marketing support, as well as award-winning online and mobile booking capabilities. Best Western continues to break industry records for awards and accolades. In 2018, 66 percent of the brand's North American hotels received the TripAdvisor® Certificate of Excellence. Business Travel News® ranked Best Western Plus and Best Western as the number one hotel brand in the upper-midrange and midrange categories, respectively, for two consecutive years. Fast Company recognized Best Western Hotels & Resorts as one of the ten most innovative companies in augmented reality/virtual reality. Best Western has also been named AAA®/CAA® Lodging Partner of the Year for ten consecutive years. This award recognizes the brand's commitment to exceptional service and value for money for AAA/CAA's nearly 60 million members in the U.S. and Canada. In the 2018 JD Power North America Hotel Guest Satisfaction Index Study, Best Western hotels ranked first in the food and beverage category for breakfast—first in the midrange and second in the upper-midrange. Nearly 40 million travelers are members of the award-winning Best Western Rewards® loyalty program, one of the few programs where points have no expiration date and can be redeemed at any Best Western hotel worldwide. Best Western's partnerships with AAA/CAA and Google® Street View offer travelers exciting ways to experience the brand. Through its partnership with Google Street View, Best Western is the first major company of its size to introduce a virtual reality experience for customers, setting a new industry standard and revolutionizing how guests experience hotels. *Figures are approximate, subject to change, and include hotels currently under development. **All Best Western, WorldHotels, and SureStay branded hotels are independently operated.

Contact information: Sirimanas Maungrod (Cake) | Senior Regional Marketing Communications Manager | Asia Email: [email protected]

Phanintorn Tangtrongjit (Dream) | Assistant Marketing Communications Manager | Asia Email: [email protected]

Best Western Hotels & Resorts BWI (Thailand) Co., Ltd. | Unit 5A-2 | 5th Floor, Gaysorn Place Office Building, 999 Ploenchit Road, Lumpini Phatumwan | Bangkok | 10330 | Thailand | Tel.: +662 656 1260 | Fax: +662 656 1252 | www.bestwesternasia.com