Prachinburi (Thailand) – August 20, 2018 (travelindex) – Best Western Hotels and Resorts will launch its newest brand, BW Signature Collection by Best Western, in Asia for the first time this year, following the signing of an exquisite lakeside resort – the Tawaravadee Resort – in the historic province of Prachinburi, Thailand.

Nestled in the green landscape of Thailand, about 160 km from Bangkok, this low-rise resort was inspired by the ancient Dvaravati culture that flourished in the region between the 6th and 11th centuries.

“We are delighted to launch the BW Signature Collection by Best Western in the Asian market with the Tawaravadee Resort,” said Ron Pohl, Senior Vice President and Chief Operations Officer of Best Western Hotels & Resorts. “Launched in 2017, this brand allows upper-mid-range hotels and resorts to maintain their individual character while leveraging Best Western’s world-class hospitality. The Tawaravadee Resort is ideally suited to this concept, as its distinctive ambiance and design, combined with our renowned service, will offer travelers an unparalleled experience amidst Thailand’s stunning scenery.”

Bright, light-filled, and exuding tropical elegance, this sprawling country hotel is suitable for any occasion. Surrounded by lush greenery, shimmering lotus ponds, and tropical plants, it offers 199 rooms and suites – from traditional Thai rooms with classic local décor to large, luxurious lakeside suites.

Guests have a choice of dining options: The resort's restaurant is open all day and offers Thai, pan-Asian, and international cuisine with a pool view. Drinks and snacks are served throughout the day in the lobby lounge. The karaoke rooms are also ideal for evening celebrations.

During the day, guests can refresh themselves in the tropical outdoor pool, work out in the fitness center, or pamper themselves in the tranquil spa with massage areas and a sauna. The resort also offers a variety of activities such as tennis, badminton, cycling, billiards, and a driving range. Alternatively, guests can explore the surrounding area with its forests, waterfalls, and ancient ruins.

The Tawaravadee Resort, BW Signature Collection by Best Western, is also the perfect place for meetings and events. It boasts extensive event spaces, including a convention hall for 800 guests and several other meeting rooms accommodating 10 to 200 participants.

“The BW Signature Collection was created specifically for hotels like this. Tawaravadee Resort is a spectacular, standalone property that perfectly blends local heritage with international comfort. Just a short drive from Suvarnabhumi Airport, this charming resort is ideal for any occasion – from romantic getaways to action-packed family vacations. It also provides an excellent setting for corporate functions and large-scale events,” said Olivier Berrivin, Managing Director International Operations – Asia at Best Western Hotels & Resorts.

“As a member of our BW Signature Collection by Best Western brand, Tawaravadee Resort now benefits from Best Western’s global support network and commitment to excellence, while guests receive first-class service, outstanding facilities and the opportunity to earn Best Western Rewards® points,” Olivier added.

The Tawaravadee Resort, owned by My Green Resident Co., Ltd., is scheduled to open in the third quarter of 2018 under the BW Signature Collection by Best Western brand.

Best Western Hotels & Resorts has identified Thailand as one of its key target markets. The company currently operates nine hotels and resorts in the Kingdom, encompassing five of its brands: Best Western®, Best Western Plus®, Best Western Premier®, BW Premier Collection® by Best Western, and SureStay Plus® Hotel by Best Western.

The nationwide portfolio is set to expand further, with Best Western planning 17 new hotels in Thailand. In addition to launching the BW Signature Collection by Best Western, the company will introduce Vīb®, its dynamic and modern hotel concept specifically designed for millennials, to Thailand later this year.

About Best Western Hotels & Resorts: Headquartered in Phoenix, Arizona, Best Western Hotels & Resorts is a privately owned hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers eleven hotel brands designed to meet the needs of hoteliers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western. These are complemented by the recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western, and SureStay Collection® by Best Western. Celebrating over 70 years of hospitality, Best Western provides its hoteliers worldwide with operational, sales, and marketing support, as well as award-winning online and mobile booking capabilities. Best Western continues to break industry records in awards and accolades. In 2018, 66 percent of Best Western's North American hotels received the TripAdvisor® Certificate of Excellence. Business Travel News® ranked Best Western Plus and Best Western as the number one hotel brand in the upper-midrange and midrange segments. Fast Company recognized Best Western Hotels & Resorts as one of the ten most innovative companies in augmented reality/virtual reality. Best Western was also named AAA®/CAA® Lodging Partner of the Year nine times in a row. This award recognizes the brand's commitment to exceptional service and value for money for AAA/CAA's nearly 58 million members in the U.S. and Canada. Best Western hotels achieved top rankings in the JD Power North America Hotel Guest Satisfaction Index Study 2017 – first place for breakfast (food and beverage category) in the midrange segment and second place for overall guest satisfaction. Over 35 million travelers are members of the award-winning Best Western Rewards® loyalty program, one of the few programs where points are valid indefinitely and can be redeemed at any Best Western hotel worldwide. Best Western's partnerships with AAA/CAA and Google® Street View offer travelers exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size to introduce a virtual reality experience for customers, setting a new industry standard and revolutionizing how guests experience hotels. *All Best Western and SureStay branded hotels are independently operated. *Figures are estimates, subject to change, and include hotels currently under development.

Contact information: Marketing Communications Department Best Western Hotels and Resorts – Asia Tel.: +66 2 656 1260 Sirimanas Maungrod Email: [email protected] Orapan Sornnuwat Email: [email protected]