Phuket (Thailand) – October 16, 2018 (travelindex) – Best Western Hotels and Resorts has signed a groundbreaking agreement to launch its prestigious soft brand BW Premier Collection by Best Western in Phuket.

“We are thrilled to open The Title V Rawai Phuket, BW Premier Collection by Best Western, in 2020 on Phuket’s up-and-coming central coast,” said Ron Pohl, Senior Vice President and Chief Operations Officer of Best Western Hotels & Resorts. “This hotel will usher in a new era of upscale hospitality on Rawai Beach, offering travelers the unique charm and excellent service for which Best Western hotels are known.”

The agreement was sealed with a signing ceremony attended by Mr. Dendanai Hutajuta, CEO of Rhom Bho Property PCL, the owner and developer of the new property, and Mr. Cyrill Czerwonka, Regional Director of Development for Best Western Hotels & Resorts-Asia, as well as senior executives from both companies.

The Title V Rawai Phuket, BW Premier Collection by Best Western, opens in two elegant buildings with 122 modern rooms and a host of premium amenities. Nestled within tropical gardens and caressed by gentle sea breezes, this impressive five-story beachfront hotel features a bright restaurant serving Thai and international cuisine, outdoor pools, a pool bar, a fitness center, and a children's playground.

“The signing of the contract for The Title V Rawai Phuket, BW Premier Collection, is another milestone for Best Western in Thailand. This impressive project will be the first BW Premier Collection hotel in Phuket and will introduce our newest luxury brand to one of Asia’s most sought-after destinations,” said Olivier Berrivin, Managing Director International Operations – Asia of Best Western Hotels & Resorts.

“As Phuket grows in popularity, Best Western offers visitors across the island a selection of world-class hotels in various price categories. The Title V Rawai Phuket, BW Premier Collection, complements our existing portfolio of mid-range and luxury hotels on the island’s west coast, offering guests a unique opportunity to experience the local charm of southern Phuket. We are delighted to be working with Rhom Bho Property PCL and look forward to welcoming our first guests to this exceptional new hotel in 2020,” added Olivier.

The Title V Rawai Phuket, BW Premier Collection by Best Western, is located on the south coast of Phuket, approximately 40 km from Phuket International Airport. It is in close proximity to Nai Harn Beach and Cape Promthep, while the pristine islands of Koh Lone, Koh He, Koh Racha, and Coral Island lie just offshore.

Best Western has identified Thailand as one of its key target markets. The company currently operates nine hotels and resorts in the Kingdom, including three in Phuket: Best Western Patong Beach, Best Western Phuket Ocean Resort, and Best Western Premier Bangtao Beach Resort & Spa. Approximately 15 more Best Western-branded hotels are in the planning stages and are slated to open at various locations throughout Thailand.

The BW Premier Collection by Best Western is the global collection of upscale hotels and resorts from the renowned brand. This carefully curated collection, situated in the world's most sought-after destinations, including Phuket, combines distinctive local experiences and exceptional accommodations with Best Western's world-class hospitality and service.

About Best Western Hotels & Resorts: Headquartered in Phoenix, Arizona, Best Western Hotels & Resorts is a privately owned hotel brand with a global network of 4,200* hotels in over 100* countries and territories worldwide. Best Western offers 13 hotel brands designed to meet the needs of hoteliers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as the recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western, and SureStay Collection® by Best Western. Celebrating over 70 years of hospitality, Best Western provides its hoteliers worldwide with operational, sales, and marketing support, along with award-winning online and mobile booking capabilities. Best Western continues to break industry records in awards and accolades. In 2018, 66 percent of Best Western's North American hotels received the TripAdvisor® Certificate of Excellence. Business Travel News® ranked Best Western Plus and Best Western as the number one hotel brand in the upper-midrange and midrange segments. Fast Company recognized Best Western Hotels & Resorts as one of the ten most innovative companies in augmented reality/virtual reality. Best Western was also named AAA®/CAA® Lodging Partner of the Year nine times in a row. This award recognizes the brand's commitment to exceptional service and value for money for AAA/CAA's nearly 58 million members in the U.S. and Canada. Best Western hotels achieved top rankings in the JD Power North America Hotel Guest Satisfaction Index Study 2017 – first place for breakfast (food and beverage category) in the midrange segment and second place for overall guest satisfaction. Over 35 million travelers are members of the award-winning Best Western Rewards® loyalty program, one of the few programs where points are valid indefinitely and can be redeemed at any Best Western hotel worldwide. Best Western's partnerships with AAA/CAA and Google® Street View offer travelers exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size to introduce a virtual reality experience for customers, setting a new industry standard and revolutionizing how guests experience hotels. *All Best Western and SureStay branded hotels are independently operated. *Figures are estimates, subject to change, and include hotels currently under development.

Contact information: Marketing Communications Department, Best Western Hotels and Resorts – Asia, Tel.: +66 2 656 1260

Sirimanas Maungrod Email: [email protected]

Orapan Sornnuwat Email: [email protected]