Bangkok (Thailand) – February 14, 2019 (travelindex) – Best Western Hotels & Resorts has celebrated the opening of its first Vīb Best Western hotel in the Asia-Pacific region, the brand new Vīb Best Western Sanam Pao, Bangkok.

The Best Western Sanam Pao is a state-of-the-art, technologically advanced mid-range hotel for the modern generation. It is ideally located in a vibrant northern district of Bangkok, surrounded by shopping malls, office buildings, and tourist attractions. The Sanam Pao BTS Skytrain station is just steps away, providing easy access to the entire city.

Connectivity is at the heart of the Vīb Best Western brand (pronounced "Vibe"). Guests can feel the pulse of the city and stay connected at all times. The elegant, stylish, and innovative concept relies on integrated technology and social interaction, offering communal areas for relaxation and unwinding.

The hotel's 91 modern rooms all feature free Wi-Fi, smart TVs, and e-concierge service, as well as comfortable beds, refreshing rain showers, and practical workspaces. Guests can grab snacks in the café, work out in the 24-hour gym, relax with a cool drink in the Eye Bar, or play games in the gaming areas.

The Vīb Best Western Sanam Pao was developed by Nuchinporn Co., Ltd., which also owns the popular Best Western Plus Wanda Grand Hotel, Bangkok.

“We are delighted to be working with our valued partner Nuchinporn Co., Ltd. and to open the Vīb Best Western Sanam Pao, the first Vīb Best Western hotel in the Asia-Pacific region,” said Olivier Berrivin, Managing Director International Operations – Asia at Best Western. “This new concept is perfectly tailored to the needs of today’s connected travelers. The smart and sociable Vīb Best Western Sanam Pao reflects this exciting new era of hospitality.”

“The Vīb Best Western caters to guests who appreciate a modern, urban, and sociable lifestyle. Our guests expect the highest level of comfort and connectivity at all times. The Vīb Best Western Sanam Pao offers seamless, stress-free, and stylish stays. It is the new face of mid-range hospitality, evolved for the 21st century. I am confident that all guests will experience the unique Vīb atmosphere when they stay with us in this vibrant part of Bangkok,” Berrivin added.

Best Western is a technology-driven, global mid-range hotel concept specifically tailored to the needs of today's constantly connected travelers. All hotels are newly built in prime city locations, offering guests optimal comfort and accessibility.

Thanks to its ideal location just steps away from the BTS Skytrain network, the Vīb Best Western Sanam Pao is only a few stops from the Airport Rail Link to Suvarnabhumi Airport in Bangkok, while Don Mueang Airport is just a short drive away.

The Best Western Sanam Pao hotel is the third of its kind worldwide, following existing locations in Antalya (Turkey) and Springfield, Missouri (USA). Best Western plans to introduce the brand to other Asian cities in the future, while new hotels are already in development in major US cities such as New York, Miami, and Chicago.

Following the highly anticipated opening of the Best Western Sanam Pao VIP Hotel, Bangkok now boasts five of Best Western's distinctive hotel brands – more than any other Asian city. The Best Western VIP Hotel joins Best Western Plus®, Best Western Premier®, BW Premier CollectionSM by Best Western, and SureStay PlusSM Hotel by Best Western in Thailand's capital, offering a wide selection of world-class hotels to suit every occasion.

About Best Western Hotels & Resorts: Headquartered in Phoenix, Arizona, Best Western Hotels & Resorts is a privately owned hotel brand with a global network of more than 4,200 hotels in nearly 100 countries and territories worldwide*. Best Western offers 13 hotel brands designed to meet the needs of hoteliers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as the recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western, and SureStay Collection® by Best Western**. Celebrating over 70 years of hospitality, Best Western provides its hoteliers worldwide with operational, sales, and marketing support, along with award-winning online and mobile booking capabilities. Best Western continues to break industry records in awards and accolades. In 2018, 66 percent of Best Western's North American hotels received the TripAdvisor® Certificate of Excellence. Business Travel News® ranked Best Western Plus and Best Western as the number one hotel brand in the upper-midrange and midrange segments, respectively, for two consecutive years. Fast Company recognized Best Western Hotels & Resorts as one of the ten most innovative companies in augmented reality/virtual reality. Best Western was also named AAA®/CAA® Lodging Partner of the Year for ten consecutive years. This award recognizes the brand's commitment to exceptional service and value for money for AAA/CAA's nearly 60 million members in the U.S. and Canada. In the 2018 JD Power North America Hotel Guest Satisfaction Index Study, Best Western hotels ranked first in the food and beverage category for breakfast—first in the midrange segment and second in the upper-midrange segment. Over 37 million travelers are members of the award-winning Best Western Rewards® loyalty program, one of the few programs where points are valid indefinitely and can be redeemed at any Best Western hotel worldwide. Best Western's partnerships with AAA/CAA and Google® Street View offer travelers exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and reach to introduce a virtual reality experience for customers, setting a new industry standard and revolutionizing how guests experience hotels.

*These figures are approximate, subject to change, and include hotels currently under development. **All Best Western and SureStay branded hotels are independently owned and operated.

Contact information: Sirimanas Maungrod (Cake) | Senior Regional Marketing Communications Manager | Asia Email: [email protected]

Phanintorn Tangtrongjit (Dream) | Assistant Marketing Communications Manager | Asia Email: [email protected]

Best Western Hotels & Resorts BWI (Thailand) Co., Ltd. | Unit 5A-2 | 5th Floor, Gaysorn Place Office Building, 999 Ploenchit Road, Lumpini Phatumwan | Bangkok | 10330 | Thailand | Tel.: +662 656 1260 | Fax: +662 656 1252 | www.bestwesternasia.com