Bangkok (Thailand) – September 23, 2019 (travelindex.com) – Best Western Hotels and Resorts recently participated in a major event hosted by its long-standing development partner, Habitat Group. The award-winning Thai real estate pioneer held the event to celebrate the launch of its new brand strategy.

At a press conference in Bangkok on September 17, 2019, the Habitat Group announced its vision to become "The Creator of Lifestyle Investments" and its goal of achieving annual revenue of 10 billion baht within the next five years. This strategy was presented by Chanin Vanijwongse, CEO of the Habitat Group, at a major event with media representatives and leading partners, including executives from Best Western Hotels & Resorts in Asia.

Best Western Hotels & Resorts and the Habitat Group are currently collaborating on two exciting projects on Thailand's east coast: Best Western Premier Bayphere and Bluphere, BW Premier Collection by Best Western. Both hotels are scheduled to open and welcome their first guests in 2020.

“On behalf of Best Western Hotels & Resorts, I would like to congratulate Khun Chanin and the entire Habitat Group team on their new brand strategy. Throughout our years of collaboration, I have been very impressed by their ambition and professionalism. I am confident that they will achieve their goals and look forward to an even closer collaboration with the Habitat Group in the lead-up to the opening of our two exceptional new luxury hotels,” said Olivier Berrivin, Managing Director International Operations – Asia.

As a sign of Best Western Hotels & Resorts' confidence in the Habitat Group, the company recently signed a comprehensive management agreement with the Habitat Group for the Bluphere, BW Premier Collection by Best Western, which will be the first newly built BW Premier Collection hotel in Asia.

This impressive project has already received a number of prestigious awards, including the title "New Construction & Design of Hotels – Thailand" at the Asia Pacific Property Awards 2018. Furthermore, Bluphere, BW Premier Collection by Best Western, was awarded the prize for "Best Architectural Design of a Low-Rise Residential Resort," highlighting the high quality of planning and execution by the Habitat Group.

Pictured: Mr. Chanin Vanijwongse, Chief Executive Officer of Habitat Group (second from right), and Ms. Sasivimol Sutthibut, Chief Operating Officer of Habitat Group (right), are congratulated by Olivier Berrivin, Managing Director, International Operations – Asia of BWH Hotel GroupSM (second from left), and Sirimanas Maungrod, Regional Senior Marketing Communications Manager – Asia of BWH Hotel Group (left).

About Best Western Hotels and Resorts: Headquartered in Phoenix, Arizona, Best Western Hotels & Resorts is a privately owned hotel brand within the global network of BWH Hotel GroupSM. With 16 brands and approximately 4,700 hotels in more than 100 countries and territories worldwide*, BWH Hotel Group serves the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, and BW Signature Collection®. Through a recent acquisition, the WorldHotels® Luxury, WorldHotels Elite, and WorldHotels Distinctive brands are also offered. The portfolio is rounded out by the SureStay®, SureStay Plus®, and SureStay Collection®** franchises. For more information, please visit www.bestwestern.com or www.bestwesterndevelopers.com. * These figures are approximate, subject to change, and include hotels currently in the development pipeline. All Best Western, WorldHotels, and SureStay branded hotels are independently owned and operated.

Contact information: Sirimanas Maungrod (Cake) | Senior Regional Marketing Communications Manager | Asia Email: [email protected]

Phanintorn Tangtrongjit (Dream) | Assistant Marketing Communications Manager | Asia Email: [email protected]

Best Western Hotels and Resorts BWI (Thailand) Co., Ltd. | Unit 5A-2 | 5th Floor, Gaysorn Place Office Building, 999 Ploenchit Road, Lumpini Phatumwan | Bangkok | 10330 | Thailand | Tel.: +662 656 1260 | Fax: +662 656 1252 | www.bestwesternasia.com