Pattaya (Thailand) – May 28, 2017 (travelindex) – Best Western Hotels & Resorts is celebrating the groundbreaking of a major new hotel project near the popular Thai beach resort of Pattaya. Thai real estate company Habitat Group Co., Ltd., in partnership with Best Western Hotels & Resorts, is developing the new Best Western Premier Bayphere Pattaya – an exclusive, eight-story luxury hotel in Na Jomtien, a quiet beachfront location just a short drive from Pattaya's city center.

Those taking part in the laying of the foundation stone (pictured, from left) were: Olivier Berrivin, Managing Director of International Operations – Asia of Best Western Hotels & Resorts; Chanin Vanijwongse, Chief Executive Officer of Habitat Group Co., Ltd; Sasivimol Sutthibut, Chief Operating Officer of Habitat Group Co., Ltd; and Frank Khan, Executive Director and Head of Residential of Knight Frank Chartered (Thailand) Co., Ltd.

“We are delighted to celebrate this milestone with our valued partners at the Habitat Group,” said Olivier Berrivin, Managing Director International Operations – Asia at Best Western. “The Best Western Premier Bayphere Pattaya is an exceptional project that addresses the growing demand for high-quality, international-standard accommodations on Thailand’s east coast – one of Asia’s most up-and-coming holiday destinations.”

“We look forward to following the further development of this exciting project in the coming months. It will undoubtedly be among the best hotels in the region and another great example of the new era of modern, state-of-the-art Best Western Hotels & Resorts emerging across Asia,” Olivier added.

The Best Western Premier Bayphere Pattaya, scheduled for completion in the fourth quarter of 2018, will feature 174 modern, well-appointed rooms and a variety of amenities that take full advantage of the stunning tropical setting. These include an open lobby, an infinity pool, whirlpools and sunset cabanas, a rooftop garden, a fully equipped fitness center, and a children's playground.

Guests can enjoy exquisite Thai and international cuisine in the hotel's restaurant, have coffee, snacks, and refreshing drinks in the lobby bar during the day, or sip creative cocktails in the Sky Bar with views of the Gulf of Thailand. Business travelers have access to a business center with a range of professional services and free Wi-Fi throughout the hotel.

Na Jomtien is located just a few minutes along the golden coast, not far from Pattaya, the popular Thai beach resort. Washed by the turquoise waters of the Gulf of Thailand, it is easily accessible from Bangkok, Suvarnabhumi Airport, and the rapidly growing U-Tapao Airport, which serves Thailand's east coast.

Best Western Hotels & Resorts is also working with the Habitat Group on another project in the region, the BluPhere Pattaya, which will join the company's prestigious BW Premier Collection® brand in 2020. These brand-new luxury hotels will complement Best Western's existing collection of eight hotels and resorts in Thailand, with many more in development.

About Best Western® Hotels & Resorts: Headquartered in Phoenix, Arizona, Best Western Hotels & Resorts is a privately owned hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands designed to meet the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, BW Premier Collection®, and GLō®. For more than 70 years, Best Western has been synonymous with hospitality, providing its hoteliers worldwide with operational, sales, and marketing support, as well as award-winning online and mobile booking capabilities. Best Western continues to break industry records for awards and accolades. For example, in 2016, nearly 60 percent of the brand's North American hotels received the TripAdvisor® Certificate of Excellence. Business Travel News® ranked Best Western Plus and Best Western among the top three upper-midrange and midrange hotel brands for three consecutive years. Best Western has also won the Dynatrace® Best of the Web Gold Award for Best Hotel Website five years in a row. Best Western has also received eight AAA®/CAA® Lodging Partner of the Year Awards, recognizing the brand's commitment to exceptional service and value for its 56 million AAA members in the U.S. and Canada. Nearly 30 million travelers are members of the award-winning Best Western Rewards® loyalty program, one of the few programs where points have no expiration date and can be redeemed at any Best Western hotel worldwide. Best Western's partnerships with AAA/CAA and Harley-Davidson® offer travelers exciting ways to engage with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and reach to offer a virtual reality experience to its customers, setting a new industry standard. The hotel experience is being revolutionized for guests. – These figures are approximate, subject to change, and include hotels currently under development.

Contact: Marketing Communications Department, Best Western Hotels and Resorts – Asia Tel.: +66 2 656 1260 Sirimanas Maungrod Email: [email protected]