Bangkok (Thailand) – November 25, 2016 (travelindex) – Best Western Hotels & Resorts celebrated the groundbreaking of its first trendy Vīb Hotel in Bangkok. The company held a ceremonial laying of the foundation stone for the new hotel on November 10, 2016, in the up-and-coming Sanampao district in northern Bangkok, in close proximity to the BTS Skytrain network.

Best Western first introduced its innovative Vīb concept in 2015, promising social interaction, integrated technology, and unified service for the modern, connected traveler. The Vīb Bangkok Sanampao marks the beginning of a new era for Best Western hotels in Thailand and Asia.

The Vīb Bangkok Sanampao is being developed by the same company that owns the recently opened Best Western Plus Wanda Grand Hotel, also located in North Bangkok. The new Vīb hotel is scheduled to open at the end of 2017.

“We are delighted to be partnering again with the owner of the Best Western Plus Wanda Grand Hotel for another exciting hotel project in Bangkok,” said Olivier Berrivin, Managing Director of International Operations for Asia at Best Western. “The Best Western Plus Wanda Grand Hotel has been a great success since its opening earlier this year, and I am confident that the Vīb Bangkok Sanampao will be similarly popular with guests.”

With its state-of-the-art design, premium amenities, and bright, vibrant common areas, the Vīb Bangkok Sanampao is sure to captivate the next generation of Asian travelers. “We look forward to launching this exciting new concept in Thailand at the end of 2017,” added Mr. Berrivin.

Located just steps from the BTS station, the Vīb Bangkok Sanampao offers a total of 89 modern, functional rooms, all equipped with international power outlets, flat-screen TVs and free Wi-Fi.

In line with Vīb's brand concept, the hotel will feature a sociable lobby area with free Wi-Fi, "Grab-n-Go" snack stations, a fitness center and much more.

The Vīb Bangkok Sanampao complements Best Western's growing portfolio in Thailand, which currently includes hotels in Bangkok, Phuket, and Buriram. The company plans to enter further new markets in the coming years, including Pattaya, Hua Hin, and Krabi, as well as open additional hotels in Bangkok.

About Best Western Hotels & Resorts: Headquartered in Phoenix, Arizona, Best Western® Hotels & Resorts is a privately owned hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands designed to meet the needs of hoteliers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, BW Premier Collection®, and GLōSM. Celebrating 70 years of hospitality, Best Western provides its hoteliers worldwide with operational support, sales and marketing assistance, and online and mobile booking capabilities. More than 26 million travelers are members of the award-winning Best Western Rewards® loyalty program, one of the few programs where members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to connect with the brand. Best Western continues to break industry records with awards and accolades. In 2014, Best Western was named Best Mid-Range Hotel Brand by Business Travel News, and Best Western Plus was named Best Upper Mid-Range Hotel Brand in both 2014 and 2015. In addition, Best Western has received four consecutive Compuware Best of the Web Gold Awards for Best Hotel Website and seven consecutive AAA/CAA Hotel Partner of the Year Awards. Nearly 60 percent of Best Western hotels received the TripAdvisor Certificate of Excellence in 2015. *These figures are estimates, subject to change, and include hotels currently under development.

Contact: Siriporn Trachoo, Marketing & Communications, Best Western Hotels and Resorts – Asia, Tel.: +66 2 656 1260, Email: [email protected]

Siriporn Trachoo (Pan) | Assistant Marketing Communications Manager – Asia Best Western® Hotels & Resorts BWI (Thailand) Co., Ltd. | Unit 5A-2 | 5th Floor Gaysorn Place Office Building 999 Ploenchit Road Lumpini Phatumwan | Bangkok | 10330 | Thailand | Tel.: +662 656 1260 • Fax: +662 656 1252 | bestwesternasia.com